Account Development Representative (ADR)

Sales at TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals. What You'll Do As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations. Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space. Responsibilities:

Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets

Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)

Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions

Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals

Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression

Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality

Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities

Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals

Requirements:

1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment

Demonstrated ability to meet or exceed activity and pipeline-generation targets

Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance

Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting

Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations

Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms

Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types