Own the end-to-end growth strategy for the Amar Bank Bisnis App, leveraging marketing and partnerships to drive user acquisition and engagement for Indonesia’s entrepreneurs.
About the Job
Amar Bank Bisnis App is the next-generation digital banking and financial solution for Indonesia’s ecosystem — empowering small and medium business owners with smart financial tools, credit access, and business management features.
As Account Development Head, you will lead the growth of one of Amar Bank’s strategic digital initiatives. Your mission: to drive massive user acquisition, engagement, and conversion among Indonesia’s millions of entrepreneurs.
You will own the end-to-end growth and user acquisition strategy for Amar Bank Bisnis App — combining product growth tactics, offline and digital marketing, partnerships, and data-driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking, executional excellence, and cross-functional influence
Responsibilities
Drive Growth: Lead the strategy to find and sign up new business customers, with a specific focus on increasing New Giro Account openings.
Marketing Campaigns: Design and run marketing activities across all channels, from digital ads and social media to in-person events and networking.
Customer Insights: Talk directly to business owners to gather feedback, identify their daily challenges, and understand what they want from a digital bank.
Product Roadmap Input: Act as the bridge between the customer and the tech team. You will document feature requests and functional needs based on customer feedback and research, to ensure our developers build what the market actually wants.
Performance Analysis: Track how well your campaigns are performing and manage the budget to ensure we are growing efficiently.
Internal Collaboration: Work closely with the technical and risk teams to make sure the process for a business to open an account is as fast and easy as possible.
Requirement
Experience: At least 7–10 years of experience in Marketing, Business Development, Sales Leadership, or Growth, ideally within financial services, technology, or startups.
Growth Track Record: A proven history of hitting aggressive sales or user-acquisition targets.
Strategic Writing: The ability to take a complex customer problem and write a clear, detailed explanation of the solution for our product designers to follow.
Communication: Strong public speaking and negotiation skills, with the ability to represent the bank to external partners and internal leadership.
Problem Solver: A "builder" mindset—someone who enjoys the challenge of creating new processes and finding creative ways to reach a target audience.
Adaptability: Comfortable working in a fast-paced environment where priorities can shift based on market feedback.
Amar Bank is a digital banking institution licensed and regulated by OJK, offering secure and reliable fintech-based primary banking services such as savings, deposits, lending, and transfers. With a focus on modern customer experience, Amar Bank is th...
