Lead the growth strategy for Amar Bank Bisnis App, driving user acquisition and engagement through innovative marketing tactics and cross-functional collaboration.
About the Job
Amar Bank Bisnis App is the next-generation digital banking and financial solution for Indonesia’s ecosystem — empowering small and medium business owners with smart financial tools, credit access, and business management features.
As Account Development Head, you will lead the growth of one of Amar Bank’s strategic digital initiatives. Your mission: to drive massive user acquisition, engagement, and conversion among Indonesia’s millions of entrepreneurs.
You will own the end-to-end growth and user acquisition strategy for Amar Bank Bisnis App — combining product growth tactics, offline and digital marketing, partnerships, and data-driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking, executional excellence, and cross-functional influence
Responsibilities
Growth Strategy: Develop and execute an integrated user acquisition strategy (organic + paid) to achieve customer growth targets.
Marketing Leadership: Lead all user acquisition initiatives and coordinate with related functions. The initiatives include positioning Amar Bank as a key opinion leader in digital banking and digitalization
Product-Led Growth: Collaborate with Product, Data, and Engineering teams to optimize onboarding, activation, and retention through growth loops and funnel optimization.
Partnership Development: Build acquisition partnerships with platforms, marketplaces, and business communities.
Analytics & Experimentation: Drive A/B testing, cohort analysis, and marketing attribution to continuously improve CAC and conversion rates.
Team Leadership: Build and lead a high-performing team across acquisition, digital marketing, and growth analytics.
Budget Ownership: Manage and optimize multi-channel acquisition budgets to maximize ROI.
Brand Integration: Ensure acquisition campaigns align with Amar Bank’s brand and compliance standards.
Requirement
Possess 8–12 years of experience in digital growth, user acquisition, or marketing leadership roles, preferably within securities platforms, digital banking, crypto platforms, fintech funding-side, or MSME-focused applications
Strong Analytical Skills with Deep understanding of growth metrics (CAC, LTV, retention, conversion) and data tools (Google Analytics, Firebase, Amplitude, etc.).
Experience managing cross-functional teams (marketing, product, data).
Entrepreneurial Mindset with Hands-on, experimental, and outcome-driven — thrives in fast-moving startup or digital bank environments.
Excellent communication and storytelling ability in English and Bahasa Indonesia.
Amar Bank is a digital banking institution licensed and regulated by OJK, offering secure and reliable fintech-based primary banking services such as savings, deposits, lending, and transfers. With a focus on modern customer experience, Amar Bank is th...
