Account Based Marketing Manager (Remote US)

Why join Nextech?   We are a leader in specialty healthcare technology solutions.   We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.   If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.   We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected]. Job Summary The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel.    The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays.    All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.  Essential Functions Minimum Requirements

• 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals 

• Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels) 

• Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting 

• Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems 

• Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics 

• Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing 

• Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels 

• Strategic thinker with strong program/project management skills and attention to detail 

• Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees