Account Based Marketing Manager

About the Role

Fleetworthy is building a next-generation Account-Based Experience (ABX) program designed to align Marketing, Sales, and RevOps around a shared view of high-value enterprise and mid-market accounts.

We're looking for an experienced Account Based Marketing Manager
-  someone who has built, launched, and optimized ABM campaigns in a B2B SaaS environment, partnering closely with Sales to deliver measurable pipeline impact.

This role sits at the intersection of strategy and execution — ideal for a marketer who can build campaigns, manage cross-functional alignment, and drive results in a fast-paced environment.

What You'll Do

1. Build and execute our ABX engine

• Partner with Sales and RevOps to define target account lists, segmentation strategies, and ICP refinement
• Develop and launch tailored campaigns (1:1, 1:few, and 1:many) across priority accounts and verticals
• Collaborate with Content and Digital teams to build audience-specific messaging, content paths, and nurture journeys that resonate with enterprise buyers

1. Drive full-funnel campaign performance

• Translate account insights into orchestrated multi-channel plays (email, paid media, SDR sequences, events, direct mail)
• Own campaign performance: track engagement, pipeline influence, velocity, and conversion metrics to continuously optimize
• Partner closely with SDRs and Sales to align pre- and post-engagement strategies that convert interest into qualified meetings and pipeline

1. Lead cross-functional orchestration

• Create campaign playbooks and processes that define clear roles, responsibilities, and touchpoints between Marketing, Sales, and RevOps
• Serve as the primary ABM point of contact for Sales leadership — sharing insights, gathering feedback, and closing the loop on campaign performance
• Contribute meaningfully to marketing-sourced pipeline goals and work with field marketing to integrate ABM into event strategies

1. Experiment, learn, and scale

• Test and pilot new engagement tactics, tools, and personalization strategies to enhance account engagement and signal capture
• Partner with Marketing Ops to operationalize reporting, dashboards, and ensure ABX data visibility across teams
• Document wins, losses, and learnings to build an internal ABM center of excellence

What You Bring

Required:

• 4-5+ years of experience in B2B SaaS demand generation, growth marketing, or ABM roles
• Proven track record running full-funnel ABM programs (1:1, 1:few, and scaled ABM) in partnership with Sales and SDR teams — we want to see what you've built and the results you've driven
• Strong familiarity with ABM platforms such as Demandbase, 6sense, Clay, ZoomInfo, etc
• Deep analytical mindset: you connect marketing activity to pipeline, revenue outcomes, and can speak fluently about attribution and campaign ROI
• Excellent communicator and collaborator who thrives in cross-functional, fast-moving environments and can influence without authority
• Self-starter who brings structure, process, and accountability to ambiguous situations

Bonus:

• Experience in complex or technical B2B environments (enterprise software, compliance, operations, supply chain, or similarly consultative sales cycles)
• Background working with long sales cycles and multi-stakeholder buying committees