Anticipated Contract End Date/Length: 18 months
Work Setup: Hybrid work model, in line with regional team expectations
Our client in the Information Technology and Services industry is looking for a Manager, ABM Programs for Europe & LATAM to support the execution of account-based marketing strategies that deepen client relationships, enhance reputation, and drive revenue growth across key accounts. This role is part of the regional ABM Centre of Excellence and plays a vital role in delivering 1:1 and 1:few ABM programs in collaboration with regional marketing teams, campaigns and content teams, the digital hub, and external agencies. The position ensures consistent and high-impact program execution at country, regional, and global levels.
What you will do:
- Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams.
- Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights.
- Work with account teams, subject matter experts, and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders.
- Support the delivery of appropriate ABM tactics for global campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed.
- Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals.
- Manage marketing budgets effectively to execute ABM activities with a positive return on investment.
- Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.
- Minimum 5 years of experience in technology, business, marketing, communications, or digital agency environments.
- Understanding of multi-channel engagement data, behavioral insights, and predictive analytics to optimize client engagement.
- Strong client-centric mindset with the ability to translate client needs into targeted ABM programs aligned to business objectives.
- ABM industry training or accreditations beneficial but not required.
- Strong knowledge of digital engagement tools, search, interactive content, and modern marketing platforms.
- Strong commercial acumen with the ability to understand business models, value drivers, and account dynamics.
- Highly collaborative, with the ability to build strong relationships across teams and contribute to a customer-centric culture.
- Strong written and verbal communication skills.
- Skilled in facilitating meetings and workshops, using open conversation to uncover insights and align teams.
- Ability to influence stakeholders at all organizational levels through clear communication and active listening.
- Strong program management skills with the ability to manage multiple initiatives and consistently deliver results.
- Flexible, disciplined, and able to meet deadlines independently.
- Results-oriented, with a proactive, action-driven approach.
- Comfortable working within a matrixed environment and collaborating across cultures.
Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.
HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.
We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.
HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.
