Cloudinary
Cloudinary

ABM & Paid Specialist (Contract)

TLDR

Drive brand visibility through disciplined experimentation across AI-powered search engines, shipping multiple ad campaigns and tracking their performance weekly.

We’re looking for a hands-on GEO/AEO Experimentation Specialist to drive our presence across AI-powered search engines and large language models. This is not a strategy role, you will be shipping experiments every week, measuring results, and iterating fast. Your mission is to increase our brand’s visibility and citation frequency in AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews through a disciplined experimentation program. You’ll run at least 5 experiments per week and demonstrate measurable progress on a weekly cadence. If you’re someone who loves tinkering, automating, and shipping fast, and you’re excited about the frontier of how AI engines discover and recommend content, this role is for you. What you'll do

Run paid experiments at pace

  • Launch paid campaigns across digital channels: ABM platforms.

  • Build, test, and iterate ad creative and copy variations weekly.

  • Set up tracking, audiences, and conversion events cleanly so we always know what worked.

  • Ship two experiments per day on average — small, focused tests rather than big launches.

  • Personalize for target accounts

  • Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.

  • Tailor landing pages and ad copy to specific industries, use cases, or company sizes.

  • Coordinate with the broader ABM and sales teams on account-level targeting and messaging.

  • Close the loop on what shipped

  • Log every experiment in the team tracker with hypothesis, setup, and outcome.

  • Tag results consistently — what worked, what didn't, what we learned.

  • Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

  • Who you are

    You ship

  • One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.

  • You've personally launched campaigns, not just briefed someone else to do it.

  • You don't wait for perfection. You ship a v1, learn, and iterate.

  • You know your way around the tools

  • Comfortable in: Google Ads, Linkedin Ads and AdRoll. 

  • Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.

  • Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.

  • You write to think

  • Strong written English. You'll spend more time writing recaps and briefs than sitting in calls.

  • Comfortable working asynchronously across time zones.

  • Direct, clear, and brief in writing. We don't reward long emails.

  • You want to be measured on output

  • You'd rather ship ten small tests than plan one big one.

  • You want a role with clear weekly targets and visible outcomes.

  • You're comfortable with feedback loops that are fast and direct.

  • What success looks like

    After 90 days, a strong contributor in this role will have shipped a consistent volume of paid and ABM experiments week after week, demonstrably improved engagement with our target accounts compared to baseline, and generated qualified opportunities the sales team takes seriously

    We'll define specific targets together in week one — but the shape is: shipped volume, engagement lift, and qualified pipeline.

     

    Cloudinary is an Image and Video API platform that empowers developers and businesses to manage the entire media lifecycle at scale, enabling them to deliver exceptional digital experiences. With a focus on smart, scalable technology, it serves over 10,000 companies worldwide, positioning itself as a critical tool in the visual landscape of the web.

    Founded
    Founded 2011
    Employees
    201-500 employees
    Industry
    Internet Software & Services
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