ABM Manager

Who We Are At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily. Our employees are experts in the employee experience, workforce communications and technology.  Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world? Our Values Every employee is an owner with responsibility and credit for our progress. Leadership is in our build and we see change as a catalyst for improvement. We win as a team, committed to help our coworkers and customers thrive. Job Summary The ABM Manager is a high-impact role designed for a marketer who thrives at the intersection of strategy, execution, and sales partnership. You’ll own the planning, execution, and optimization of 1:1 and 1:few account-based marketing programs targeting strategic and high-potential enterprise accounts. This role works closely with Sales, SDRs, RevOps, Product Marketing, and Content teams to translate account insights into coordinated, personalized campaigns that drive engagement, pipeline creation, deal acceleration, and expansion. This role is ideal for an experienced B2B marketer who enjoys building scalable programs, partnering deeply with sales, and using data to drive measurable revenue impact. Responsibilities

Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.

Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps.

Build account plans, buying group strategies, and messaging frameworks for priority accounts.

Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays.

Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity.

Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences.

Act as the primary ABM partner to Sales and SDR teams.

Enable Sales with account insights, intent signals, campaign context, and ABM playbooks.

Support account planning, deal acceleration, and expansion initiatives with targeted programs.

Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact.

Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership.

Continuously test, learn, and optimize campaigns based on performance data and sales feedback.

Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms).

Partner with RevOps to ensure clean data, account alignment, and accurate attribution.

Document processes and build repeatable ABM playbooks as the program scales.

Minimum Qualifications

4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.

Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.

Experience supporting complex, multi-stakeholder B2B sales cycles.

Strong track record of partnering closely with Sales to drive pipeline and revenue.

Experience executing multi-channel campaigns across digital, events, and sales-led motions.

Data-driven mindset with experience measuring marketing impact on pipeline and revenue.