Senior ABM Demand Gen Marketing Manager

About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

• Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
• Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
• Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes
• Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
• Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
• Quality Matters. The quality of our work reflects on us as individuals, our teammates, and the company as a whole.  Ensure your work is top-notch and hold your teammates to a high standard. If something needs improvement, you’re encouraged to take ownership and make it better. 

About The Role

We’re seeking an ABM Demand Gen Marketing Manager to elevate our sales efforts at Journey. In this high-impact role, you will put your creativity and marketing prowess to work to develop, launch, manage, and measure our marketing campaign funnel. You’ll build ABM campaigns that help our sellers connect with our buyers and contribute to pipeline generation.  This role reports to the Head of Demand Gen and closely collaborates with the entire sales org at Journey.  If you're results-oriented, data-driven, and passionate about mental health, we invite you to apply and make a meaningful impact with us!

In this job, you will: 

• Demand generation / ABM strategy: Own and build the campaign and demand generation strategy for penetrating our target accounts.
• Define account tiering, segmentation, and channel tactics and own the monthly campaign calendar that will help us meet our pipeline goals•
• Campaign strategy and execution: Align closely with the sales team to gain insights from the field, and understand our key buyers. You’ll continue to refine our collective understanding of our ICP, and our target personas and then define tactics and execution channels to orchestrate multi-touch programs and campaigns, leveraging a variety of channels (digital, paid social, email, direct mail, display advertising, webinars, etc) and integrating field events into the mix.
• Enable the BDR team with messaging and campaign ideas for their own outreach efforts and for lead follow up.
• Work with cross-functional team members in Sales and Product to develop messaging and content appropriate for target personas

Requirements

• BA/BS in Marketing, Business, Communications or other related fields or 2+ years as a B2B campaign manager
• High competency with ABM and demand generation martech, digital marketing trends, and best practices
• Proficiency in best-in-class tech stack tools: Demandbase, Hubspot, Salesforce
• Strong command of product storytelling and a portfolio of highly engaging and creative campaigns that memorably articulate the brand and position in the market.
• Proven track record meeting/exceeding lead generation and pipeline influence targets. Ability to adjust strategy to hit pipeline goals within a defined budget using metrics like channel ROI.
• Proficiency in reporting with both lead and account level metrics e.g. MQL and MQA.
• End-to-end campaign execution. Excellent in copywriting, brief writing and designing, and implementing end-to-end campaigns including launching and reporting on campaigns. Proficient in building automations in Hubspot.
• Proficiency in key marketing channels: Webinar, ads, LinkedIn, content syndication, events, thought leadership digital, paid social, email, direct mail, display advertising, webinars
• Experience selling in the HR benefits space and HR consultant space.
• Experience orchestrating campaigns and partnering with AE and BDR teams to enable sales each team to deliver on their goals.

Benefits

• Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 
• Remote First. We are a remote company. Where you live is where we are located. 
• Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
• Medical, Dental & Vision Insurance. Journey contributes a substantial portion of the medical insurance premium for employees and dependents. 

• Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it. 

• Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access.
• Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit.
• Productivity Stipend. Team members receive $1,000 toward co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable.
• Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing.
• Journey’s Proactive Mental Health Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit.

Equal Opportunity Employer

At Journey, we aim to foster a workplace free from discrimination. We believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our people and a better product for our clients.  Journey is an equal-opportunity employer and encourages all applicants from every background and life experience to apply.