Anaplan is looking for an ABM Campaign Manager to join the ABM-Digital team.

As an ABM Campaign Manager, you will play a crucial role in driving revenue growth by creating and nurturing qualified leads and accounts. Reporting to the Associate Director of ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels for the HR/Workforce Planning line of business (LOB). Your focus will be on generating and advancing qualified opportunities via account-based strategic initiatives. Key responsibilities include:

Your Impact

Demand Generation Strategy and Execution:

• Develop and execute account-based marketing programs for the HR/Workforce Planning LOB that drive engagement, leveraging channels such as events, webinars, email, paid media, search, retargeting, content syndication, and third-party partnerships
• Work closely with internal subject matter experts (SMEs) to deeply understand LOB pain points and tailor messaging to resonate with decision-makers within the HR/Workforce Planning LOB
• Identify trends and insights, optimizing digital marketing activities based on learnings to improve performance

Cross-Functional Collaboration:

• Interface with stakeholders across the Revenue team to ensure alignment and commitment to revenue targets and business objectives
• Leverage the internal project management team to align resources across Solutions, GTM, Sales, and Marketing teams to execute campaigns
• Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
• Deliver high-quality Marketing Qualified Accounts (MQAs) with actionable engagement data and insights to SDRs to enable personalized outreach and optimized conversions

Strategic Marketing Planning and Budget Management:

• Develop and optimize marketing plans, including strategic ABM initiatives incorporating 1: Many, 1: Few, and 1:1 campaigns, leveraging engagement and intent data to prioritize target accounts, messaging, and tactics
• Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
• Oversee vendor selection and contracts as needed

Campaign Performance and KPIs:

• Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Your Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 7+ years of B2B demand generation experience in SaaS
• Experience in marketing HR/Workforce solutions or business services is a plus
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• The ability to manage multiple projects simultaneously with strong attention to detail is a must
• Strong communication and presentation skills
• Familiarity with Demandbase, Salesforce, and Workfront is a plus
• Adept at working within a fast-paced, client-facing, ever-changing environment
• Collaborative, flexible, and has a growth mindset that not only values what gets done but how the work gets done

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