公众号运营负责人

About the company:
猎上网, also known as Liepin, is a leading online recruitment platform in China. Established in 2011, the company has revolutionized the way professionals and companies connect by providing innovative recruitment solutions. With a focus on high-end talent acquisition, Liepin offers a comprehensive suite of services including job listings, headhunting, and career development resources. The platform is renowned for its user-friendly interface and advanced matching algorithms, making it a preferred choice for both job seekers and employers. Committed to fostering career growth and organizational success, Liepin continues to expand its reach and impact in the recruitment industry.

Job responsibilities:
- Develop and implement comprehensive strategies for WeChat public account operations to enhance brand visibility and engagement.
- Create and manage content calendars, ensuring timely and relevant content delivery to target audiences.
- Analyze user engagement metrics and feedback to optimize content and improve user experience.
- Collaborate with cross-functional teams to align WeChat operations with overall marketing and business objectives.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Lead a team of content creators and social media specialists, providing guidance and support to achieve operational goals.
- Manage budget allocations for WeChat operations, ensuring cost-effective use of resources.
- Prepare and present performance reports to senior management, highlighting key achievements and areas for improvement.

Job requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in managing WeChat public accounts, with a strong track record of successful campaigns.
- Excellent understanding of social media platforms and digital marketing strategies.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and leadership skills, with the ability to inspire and motivate a team.
- Creative thinking and problem-solving abilities to develop innovative content and engagement strategies.
- Fluency in Mandarin and proficiency in English is preferred.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional development and career advancement.
- Flexible working hours and remote work options.
- Employee discounts and corporate partnerships.
- Supportive and inclusive work environment.
- Regular team-building activities and company events.