Wattpad WEBTOON Studios brings together technology, a diverse new generation of creators, and passionate global fandoms to create data-backed, audience-driven TV shows, films, and books. Leveraging incredible stories and insights from WEBTOON and Wattpad’s combined audience of more than 166 million people, Wattpad WEBTOON Studios has pioneered a bold, global, fan-first approach to entertainment. Wattpad WEBTOON Studios has worked with Netflix, Sony Pictures Television, Crunchyroll, The Jim Henson Company, Vertigo Entertainment, Constantin Film, Penguin Random House, and many other leaders in entertainment and publishing.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.
We are looking for a strategic, passionate, and hands-on Associate Director, Trade + Consumer Strategy to oversee the marketing and publicity efforts for Wattpad WEBTOON Studios’ Global Publishing division for a one-year maternity leave contract. Reporting to the SVP, Head of Global Publishing, you will work primarily on our direct publishing imprints, consulting as needed on our licensed publishing initiatives. You will manage cross-functional channel-focused initiatives, developing strategies that will make Wattpad WEBTOON Book Group titles bestsellers and our writers the talk of the publishing world. You will also partner with Corporate Communications to ensure that whenever possible, Studios stories include book-focused information in larger PR hits. This is a high-impact role where you will play a key role in shaping the Wattpad WEBTOON Studios’ Publishing business.
The working hours for this position are based on the Eastern Time Zone.
What you’ll be doing:
- Lead all activities across six key channels: Advertising, Publicity, Retail Marketing, Events, Social Media, and Influencers for our Wattpad WEBTOON Book Group titles.
- Working closely with the Associate Director, set budgets and allocate resources across our title mix and reconcile financial obligations monthly.
- Actively participate in all key Publishing meetings, providing insights on acquisitions, pub dates, and covers to ensure we are delivering on our promise to be a commercially focused imprint.
- Evaluate and make recommendations on title marketing campaigns to ensure that each is focused and strategically aligned with budget and audience goals.
- Develop and manage campaigns for top-tier titles as needed.
- Present plans in meetings with sales, editors, creators, agents, and Wattpad WEBTOON Studios staff.
- Ensure Sales Manager and Distributor have all tools needed to effectively sell in our titles at the account level.
- Establish campaign benchmarks and measure results of marketing campaigns and optimize future activities based on results.
- Empower a dynamic internal team and foster relationships with internal stakeholders and external partners.
What we’re looking for:
- 8+ years experience in publishing publicity and marketing, ideally with graphic novel and US market expertise
- Marketing and publicity strategies that are backed by strong results - you’ve helped differentiate titles in a crowded market, leading to more sales and positive profile for authors
- Passionate about publishing, stories, authors, and you love breaking out the next big writer
- Engaged and curious; you love talking to authors, press, and partners about publishing
- Stellar communication skills: you can write and present in a way that is clear, compelling, and creative
- Love new and traditional media and are interested in the latest trends in book marketing
- Excited by the bigger picture and opportunities for authors to break out beyond the publishing space
- Highly motivated self-starter with strong project management skills, a sense of urgency, and ability to balance competing priorities and projects simultaneously
What we offer:
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Corporate discount for gym memberships for you and your family
- Winter break shutdown and a whole lot more!
Wattpad WEBTOON Studios is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Hangouts and Zoom.
About Wattpad WEBTOON Studios
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
We are a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
