At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey.
Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment-driven approach to all marketing activities from messaging and positioning to strategy creation, execution, and measurement.
We succeed through the development of data & insight led strategies, innovative ideas, and creativity along with exceptional execution and continual optimization.
About the role
- The MarCom Technology & Data Team is a Center of Excellence within Marketing who is responsible for activating, enabling and optimizing the digital marketing and advertising strategy for the enterprise leveraging marketing platforms and data.
- The Website Product Manager will be part of this COE and will play a critical role operating in a scrum environment to define and prioritize website features, manage the website backlog and collaborate with cross-functional teams to deliver high-quality website for Nielsen Customers and prospects. This role requires effective communication with stakeholders, the ability to translate business goals into actionable user stories and ensuring the continuous improvement of the website in partnership with the Owned
Responsibilities
- Defines, delivers and manages the feature and functionality roadmap for the Nielsen Corporate website
- Leverages best practices and performance insights to provide input to partners on the website vision and execution plan.
- Owns and prioritizes the website backlog, ensuring it reflects business priorities and stakeholder business needs.
- Act as the liaison between website stakeholders and development scrum team
- Participates in sprint planning, backlog grooming, and sprint reviews
- Partners with stakeholders to gather business requirements and incorporate user feedback into the product backlog to improve website performance and the digital experience for users.
- Communicates website release plans and updates to stakeholders and the broader organization on the status of the website backlog
- Leads training sessions for stakeholders to educate and train users on new features, changes, and website functionality
- Works team members to ensure that features meet acceptance criteria and quality standards.
- Works to identify ways to improve processes and gain operational efficiencies as it relates to Nielsen’s corporate website.
Working Style
- Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done
- Playing well with others is a must. Teamwork is how the best work gets done.
- Build working relationships inside and outside the organization
- Work independently on a small team with a tremendous amount of responsibility
- Work in a dynamic environment where new projects and pop-up often
- Ability to navigate ambiguity and evolving dynamics with a structured approach
- Excited by generating and adopting new ways of working
- Intellectually curious and collaborative with a strong work ethic
- Energetic, passionate, with an appetite to grow
Qualifications
- BS in Business, Computer Science or related field
- 5+ years experience in a product owner role managing websites or other marketing technology
- A strong understanding of Scrum principles and practices
- Excellent written and oral communication skills
- Proficient with request/bug tracking tools such as JIRA, Trello, Smartsheet etc
- Experience with Marketing technologies including WordPress VIP, Wistia, Weglot, Google Marketing Platform Suite, and Salesforce
- Ability to handle multiple competing priorities in a fast-paced environment
- Detail oriented and able to envision the bigger picture by using your technical expertise and problem solving abilities to prioritize and manage key business challenges.
- Exceptional customer relationship and account management skills including the ability to uncover and discover requirements underlying feature requests and recommend alternative technical and business approaches
