XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities nationwide, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools.
The Opportunity
XQ Institute seeks an innovative Website Manager to lead initiatives to optimize XQ’s website as a growth channel and a brand front door. The ideal candidate will develop and implement strategies to increase traffic, engagement, and conversion rates on our website. Reporting to the Head of Growth and Marketing, this role will work cross-functionally with teams across the organization to tell the story of XQ’s work and products while growing our community through stunning visuals and insights-driven content. This role requires a blend of creativity, analytical skills, and technical expertise to drive growth and enhance the user experience. This role will be based out of our Oakland, CA office.
Requirements
Key Responsibilities
- Define strategy for the XQ website, including growing the community of XQers and increasing conversion and impact of XQ Products.
- Identify, design, and implement website improvements that drive key metrics for strategic organizational and MarComm initiatives.
- Develop and maintain test plans and procedures for all web projects, including tracking and reporting metrics
- Lead A/B testing for the XQ website, continuously updating website performance and optimizing functionality to achieve broader marketing strategy. Provide reports on test outcomes and recommendation for site improvements
- Lead project management for the website including handling prioritization of issues, and communicating progress and milestones to stakeholders
- Identify opportunities for increasing efficiency and effectiveness of web systems and recommend and implement solutions
- Create, prioritize, and maintain a website roadmap based on organization and user needs including effectively communicating roadmap to leadership and stakeholders, and product requirements to development team/external vendors
- Prioritize features and maintain product backlog for website development based on user value, organizational needs, and technical feasibility
- Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website (ie. user experience). Provide & present actionable recommendations to enhance website performance & recommendations.
Qualifications
7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
Strong understanding of SEO, content marketing, and digital marketing best practices.
Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.
Proficiency with content management systems (CMS) and analytics tools.
Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives.
Strong analytical skills and experience with analytical and market research tools.
Benefits
XQ Mindsets
Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us.
- 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
- Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
- We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
- Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
- Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.
Compensation
The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is $155,000 - $185,000 annually.
Location
XQ is based in Oakland, CA with offices in Washington DC and New York, NY. This role is based in Oakland, CA.
To Apply
Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.
XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender,
