Web Optimization Manager (CRO)

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

Essential Job Duties

BambooHR is looking for an experienced and motivated Web Optimization Manager to join our website team. The ideal candidate will help execute our experimentation programs across the website, focused on improving customer journey, critical user workflows, landing pages, etc. We need someone who is passionate about conversion rate and has a multi-disciplinary skill set to help drive CRO at BambooHR.

The Web Optimization Manager will have demonstrable experience running programs at similar companies and a proven track record of driving measurable improvement. The successful candidate will work closely with the Analytics, Demand Generation, and Marketing teams to identify opportunities and streamline user workflows across the site. Additional responsibilities include the following:

  • Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
  • Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
  • Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses
  • Work with partners to execute the optimization test roadmap.
  • Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
  • Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
  • Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate
  • Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
  • Know our target audience and how to connect with them.
  • Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
  • Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data 
  • Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program

What You Need to Get the Job Done

  • 3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics)
  • Strong experience with Adobe Target or similar experimentation/personalization tools
  • Strong analytical, problem-solving, and decision-making skills
  • Deep expertise with Adobe Analytics or similar web analytics software
  • Motivated, self-starter attitude, highly organized and strong attention to detail
  • Ability to work independently as well as in a team-oriented environment
  • Excellent written and oral communication skills
  • Experience with workflow tools such as JIRA

What Will Make Us REALLY Love You 

  • Previous work experience in a tech SaaS company
  • Knowledge of CSS/HTML, Javascript, SQL or any other programming language

What You'll Love About Us

  • A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
  • Comprehensive health, life, and disability insurance 
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you 

 

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective. 

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office. 

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

Review

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
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