The Precision Planning Group Head will manage the precision and digital media planning team and work on
integrated marketing plans covering digital, traditional, media intelligence, reporting etc. You must have a
comprehensive experience on digital and its application to client’s business. You are also expected to
maintain and build good relationship with internal and external teams to facilitate daily operation.
REPORTING OF THE ROLE
This role reports directly to the Deputy Head of Precision for Wavemaker Philippines.
3 BEST THINGS ABOUT THE JOB
• Diversity of Clients - you get to work with a wide portfolio of clients (from, FMCG to services, and so on).
• Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team
members within WM.
• Support – Wavemaker is backed by strong teams: client service, performance, content and strategy &
insights teams.
MEASURES OF SUCCESS
In three months:
• Together with the business lead, to build an integrated strategy to address the overall communications
objective
• Within the plan, articulate the Digital strategy and drive excellence through ideas and innovation
In six months:
• Oversee the project management, negotiation, purchase, and execution of digital campaigns together
with the digital team members assigned to the account
• Drive implementation across all digital platforms, including display, video, search, mobile
In twelve months:
• Direct the development and presentation of media plans, media buys, and analyses
• Engaged existing resources (the wider team) to achieve high outcomes
RESPONSIBILITIES OF THE ROLE
• Contribute to delivering Precision objectives across client service, quality control, reputation, industry
exposure.
• Active contribution to the creation of the Precision marketing vision and capacity/desire to help drive
it forward and deliver on it.
• Technology and operations specialist. The candidate will know exactly what technology to use in the
implementation process to create a return or increase efficiency and will be able to implement these.
• Build, manage and track key trading relationships with publishers.
• Responsible for the tactical output of all digital work completed by the assigned team.
• Play a key role in the personal career development of team assigned team members.
• Thorough understanding of existing research/analytic techniques and knowledge of how to
interrogate these.
• Ability to deliver/present approaches convincingly to both internal stakeholders and external clients.
• Actively drive and participate in business development, including new business.
• To continually develop commercially sound opportunities which will benefit the Precision practice of
Wavemaker Philippines.
Education
Candidate must possess at least a Bachelor's/College
Degree, preferably in Information Technology, Business,
Advertising, or Marketing related course.
Work Experience
6-10 years work experience in the digital media or
marketing industry
Required Competencies:
• Good in oral and written English communication
• Adept in Microsoft Excel
• Able to work well in a team and requires minimal
supervision
• Competent in receiving and following instructions
• Able to quickly learn and adapt new processes
• Possesses a great sense of ownership
• Highly detail-oriented
• Meets deadlines consistently
• Able to work well under pressure
• Excellent time management skills
• Prior knowledge/experience in digital ad operations
(i.e., Facebook Ads and Google Ads).
• Takes initiative and displays potential for leadership
Others:
Knowledge in digital programmatic buying and
coding is a plus but not required.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow GroupMAPAC on Twitter - https://twitter.com/GroupMAPAC
More about GroupM Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macroeconomic buoyancy and political stability”, spurring both domestic and international business growth.
It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
