Job title: Senior Media Planner - Digital
Reporting to: Associate Business Director - Digital
Location, Country: Karachi, Pakistan
Brief role description:
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner - Digital to join us. In this role, you will be responsible for working closely with the existing teams to devise digital strategies for L'Oréal.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- You get to work some of the largest clients in the country.
- Get to work closely with top publishers such as Google & Facebook.
- Get to explore new digital platforms for your campaigns.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Core responsibilities:
- Contribute in digital strategy and share insights from the industry.
- Develop media plans and ensure they are entered on all relevant platforms including deployment and finance.
- Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms.
- Manage day-to-day client interactions, expectations, and deliverables.
- Coordinate with clients for execution as and when required.
- Help senior planner in deal negotiations and coordination with partners.
- Work closely with the client throughout entire program to maintain performance and resolve any performance issues.
The Candidate:
- Must have keen interest in digital and digital trends.
- Strong oral and written communication skills/ presentation skills and interpersonal skills.
- Go getter with a keen nature.
- Google Certified, (otherwise will need to be certified before the end of probation).
- 4 years’ experience in digital planning / marketing / media.
- Must have a bachelor’s degree from a reputable university of equivalent.
More about GroupM Pakistan
GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.
GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do.
We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
