Wavemaker | Group Head - Owned Assets

 Job title: Group Head – Owned Assets

Reporting to: Client Data Lead – Wavemaker

Location, Country: Mumbai, India

 Brief role description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Owned Experience Lead to join us on one of our most exciting Brand portfolios.

In this role, you will be responsible for developing best in class websites, apps and digital consumer experiences, for our award-winning CPG client.

3 best things about the job:
1. Opportunity to work with a multi-award winning team
2. Rapid growth and exposure opportunities
3. Multi-functional, diverse team members to learn from and collaborate with

About Wavemaker

 We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

 We have one single attitude – Positive Provocation.

 Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.

 We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

 Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible

 What your day job looks like at GroupM:

• Work on developing platform experiences basis data capture objectives (acquisition and enrichment)
• SEO – work with the internal specialists to map the thinking basis the strategy
• Lead UI / UX assessments using internal expertise and tools and translate learnings into platform evolution
• Share consistent reports and learnings with all stakeholders with a view to enhance performance and proactive recommendations
• Daily client management
• Daily external partner and internal stakeholder management
• Be in discussions, brainstorms and meetings with internal Brand leads, crafting strong website and app experiences for our consumers!

What you’ll bring:

• Strong understanding of how websites, apps and digital experiences are developed and scaled
• Developing campaign result presentations for various stakeholders and be able to present the findings with a clear point of view on improvements and wins
• Operational Knowledge of paid media execution on Meta and Google
• Comfortable with SEO for portals on Google and App stores
• Knowledge of Digital media planning and strategy in terms of performance media and paid media basics
• Working knowledge of why first party data is important in digital marketing
• Working knowledge of how audiences are shaped in digital media and how to use them

 Minimum qualifications:

• 8 -10 years of experience, ideally on the agency side or with the client side digital experiences team
• Worked in Digital Client Servicing /strategy, handling website and app development
• Strong written and verbal communications skills
• Familiar with platform/portal analytics, looking at traffic data – Google Analytics for portals and apps
• Ability to manage multiple stakeholders and partner agencies to bring a website property to life
• Comfortable and enjoys working in an agency environment, on a large CPG client
• Understand the dynamics across the client, different agency teams, and internal teams

 
More about GroupM

 About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

 At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.