GENERAL DESCRIPTION
You will work closely with the Precision Planning team to ensure deployment excellence in digital campaign executions on self-serve E-Commerce and Search ad platforms while monitoring and optimizing these campaigns to deliver the campaign KPIs and objective stated in the media plan.
DUTIES AND RESPONSIBILITIES
REPORTING OF THE ROLE
This role reports to the Precision Business Unit Director
3 BEST THINGS ABOUT THE JOB
1. Puts you at the forefront of digital advertising and digital measurement.
2. Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our different digital specialists.
3. Opportunity to lead the expansion of E-commerce and Search campaigns for high-ticket clients.
MEASURES OF SUCCESS
In three months:
• Implemented E-commerce and Search campaigns of well-known brands in the country
• Gained a full understanding of the clients’ business along with internal and external process
In six months:
• Lead discussions clients and internal teams with regards to reviewing, reporting and analyzing key performance metrics.
• Masters the knowledge around e-Commerce media and provides insights around off and on-platform digital marketing
In twelve months:
• Has an in-depth knowledge on strategies for delivering best in class from e-Comm and Search campaigns
• Be able to initiate and propose projects that bring value to clients and internal stakeholders
Responsibilities of the Role:
1. Project management role focusing on driving growth of e-commerce and search within the set of clients within Wavemaker
2. Understand client business objectives and ensure it is translated clearly into e-Commerce strategy
3. Campaign implementation, monitoring, optimization, and reporting
4. Building short/long-term e-Commerce road map for clients through consulting methodology framework and industry best practices.
5. Timely submission of campaign implementations, reports, and other deliverables.
6. Ensures that digital campaign performance and spend is regularly on track in delivering the set KPIs through daily monitoring of campaigns.
7. Supervises and guides junior members of the team on completing campaign deliverables.
8. Takes on other ad-hoc e-Commerce and search projects and assignments from time to time in the most efficient execution.
9. Act as the point person for all concerns related to but not limited to e-Commerce and Search
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About the Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
