Job title:Business Director
Reporting to: Ecommerce Lead, Mondelez
Location, Country: Mumbai
Brief role description:
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head to join us.
3 Best things about this job
Get in-depth understanding of the client’s business and work on Integration of Ecommerce/Retail Media to brand strategy
Learning across Ecommerce & Digital channels
Be a part of award winning and historic campaigns
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business.
- The confidence to Challenge what’s gone before.
- The Support to go further than we thought possible.
Core responsibilities:
- Lead all Integrated Media Campaigns/IMCs on Ecommerce– an expert on digital who works closely with the IMC team & the brand teams to land all IMCs on ecommerce platforms and becomes a crucial link between brand-out strategy & approach and mapping it to eCommerce channels.
- Coordination with the internal digital strategy team for Data deployments on Commerce and data enrichment activation with commerce partners.
- Drives ecommerce focused new launches by chalking out an approach for the channel - working closely with the Ecommerce team, the media team & brand teams to land this.
Additional responsibilities:
- Leads the creation of strategic playbooks across eCommerce including but not limited to Search, Display, Evolution of Retail Media, Quick Commerce, NPDs, Social Commerce, and more.
- Leads the creation of strategic playbooks across eCommerce including but not limited to Search, Display, Evolution of Retail Media, Quick Commerce, NPDs, Social Commerce, and more.
- Proactively working with partners to pilot & test industry-first media & tech capabilities on eCommerce.
- Developing and delivering ecommerce strategy decks to senior media & marketing teams at the clients end.
The Candidate:
- Minimum 8+ years of experience in media – strong hold on digital media & having had exposure to Ecommerce projects in the past.
- Strong understanding of integration of Ecommerce with digital media campaigns for clients.
- Experience on FMCG/Food & Beverages segments preferred.
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Passionate – brings a genuine thrill and excitement to the role
- Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
- Collaborative – works well with others, and can align behind a shared purpose
- Entrepreneurial – is open to new ideas and will challenge old ones.
- Diverse – is proud of the difference they can bring
- Strong understanding of brands & consumers
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Strong presentation skills
- Highly articulate, story-telling capability
- Business acumen
- Excellent communication/presentation/client management skills
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
