You will work closely with the E-Commerce Planning and Activation teams to ensure operational excellence in E-Commerce Marketplace campaigns (i.e. Lazada and Shopee) with a strong focus on Paid On-Platform Search while ensuring E-Commerce KPIs (Traffic, GMV, ROAS) are met.
REPORTING OF THE ROLE
This role reports to the Deputy Client Business Director (Head of Planning)
Key Responsibilities
Paid eCommerce On-Platform Search and Marketplace SEO Strategy and Management:
- Develop and execute campaign structure and strategy, targeting tactics, and cadence for reporting, performance reviews and forward planning
- Test new ad copy and landing pages on an evergreen basis to improve ad relevancy, visibility and sales opportunity
- Constantly look for ways to improve our targeting, bidding logic, and budget allocation.
- Conduct search campaign optimization tasks throughout the campaign life-cycle (keyword mining and targeting optimizations, bidding, A/B tests etc.)
- Determine areas for improved optimization and communicate required actions across the business to drive implementation
- Support eCommerce Planning team in SEO improvement projects, and PV sufficiency workstreams
Monitoring and Reporting:
- Meticulously manage budgets and pacing across multiple On-Platform Search PPC Campaigns, forecast spend and sales to proactively communicate risk or recommendations
- Daily monitoring and analysis of all advertising campaigns including, but not limited to revenue, campaign performance, click and conversion rates, ROAS, daily ad spend
- Aggregate data across brands & multiple different reporting systems; partner with data lead for reporting automation via BI tools
- Turn data into a story to provide regular updates to internal teams to share performance, business impact, and learnings for action
- Initiate performance deep dives to identify insights and/or proactively problem solve before issues arise
Collaboration:
- Collaborate closely supporting the eCommerce Planning Team and Client's Performance Marketing Managers with internal and external stakeholders to ensure an integrated strategy that achieves brand objectives, site relevancy and discoverability
- Close collaboration with retailers and Client regional teams supporting the Client's Performance Marketing Manager to drive excellence in execution and to provide the best support resolving country specific issues
- Develop best practices/recommendations
Education
Candidate must possess at least a Bachelor's/College Degree, preferably in Information Technology, Business, Advertising, or Marketing related course.
Required Competencies:
(Knowledge, Skills and Attitude)
- Good in oral and written English communication
- Adept in Microsoft Excel
- Able to work well in a team and requires minimal supervision
- Competent in receiving and following instructions
- Able to quickly learn and adapt new processes
- Possesses a great sense of ownership
- Highly detail-oriented
- Meets deadlines consistently
- Able to work well under pressure
- Excellent time management skills
- Previous knowledge/experience in digital ad operations (i.e., Facebook Ads and Google Ads).
- Takes initiative and displays potential for leadership
Work Experience
- 5 - 7 years’ experience in the digital media, marketing industry, consulting, and project management
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow GroupMAPAC on Twitter - https://twitter.com/GroupMAPAC
More about GroupM in Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macroeconomic buoyancy and political stability”, spurring both domestic and international business growth.
It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
