Job title: Associate Director
Reporting to: Business Director
Location, Country: Mumbai
Brief role description:
Wavemaker is an agency of GroupM, the world’s largest media investment company and is part of WPP. We are currently looking for an Associate Director to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
- Learn & Grow is the mantra we believe will help the candidate prosper in their career path
- Attain a strong understanding of cross channel media strategy
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Core responsibilities:
- To build and foster client relationships by taking charge of the client’s media requirements from formulating strategies and plans to final implementation.
- Provide media plans across mediums post media brief mining and other data analysis.
- Provide insights led solutions for brand problems through Provocative Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
- Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
Additional responsibilities:
- Understand the category and brand objectives for the year
- Understood Wavemaker way of working
- Brand’s media requirement and way of planning
- Initiated & delivered at least 2 strategic projects in Integrated planning
- Successfully lead media discussion with the client
- Worked on media briefs independently
- Complete understanding of the portfolio
- Worked and presented a 360 media approach
The Candidate:
- Understanding of media planning, campaign management and data analysis.
- Experience of planning on Google and Facebook platforms; programmatic media
- Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
- Minimum 5-6 Years work, preferably within media planning and digital marketing
- Strong business, marketing & consumer understanding
- Keeping abreast of current industry communication / media thinking
- Strategic innovation & creativity skills, excellent presentation skill
- Analytical skills – both qualitative and quantitative
- Strong knowledge and understanding of media tools and techniques / processes
- Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
- Team player and positive attitude
- Excellent communication skill.
More about GroupM Market
.2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
