FoodLabs & Atlantic Labs is hiring a

VP Sales @ Growth Stage B2B Automation SaaS, Hamburg / Remote

Hamburg, Germany

This is an Atlantic Labs portfolio venture. You can find out more about us and other ventures in our portfolio here


About the venture

Heyflow is the first solution to combine workflows, webpages, integrations, analytics and optimization into a single, comprehensive no-code platform. Today, over 2,000 brands, from Fortune 500 companies to agencies and scale-ups, convert their website visitors more effectively with Heyflow.


About the Role

Heyflow is searching for a dedicated VP Sales to join their team. They're seeking someone who loves a good challenge, has a knack for leading and inspiring a sales team, and is eager to make a real impact. If you’re passionate about driving sales, mentoring others, and playing a key role in their B2B SaaS company’s growth within a high-velocity PLG environment, we’d love to hear from you.


  • Lead Sales Teams across the Sales Funnel: Inspire, mentor, and guide sales managers and representatives, fostering an environment of accountability, innovation, and continuous improvement.
  • Craft and Implement Sales Strategies: Develop and execute comprehensive strategies for customer acquisition, retention, and expansion, ensuring alignment with their financial objectives and growth targets.
  • Recruit and Cultivate Talent: Actively recruit, develop, and manage a team of top-tier sales professionals, emphasizing diversity, inclusion, and high performance.
  • Collaborate Cross-Functionally: Partner with finance, marketing, and other departments to create accurate sales forecasts, manage budgets, and drive strategic planning and execution.
  • Enhance Sales Performance: Analyse key performance metrics to identify opportunities for improvement and implement initiatives to boost sales development efficiency and outcomes.
  • Engage Hands-On: Lead by example by directly engaging in deals, recruiting efforts, and providing actionable feedback to team members, demonstrating a 'show, don’t tell' approach.


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