ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
General Summary:
ConnectWise is at the forefront of helping MSPs profitably scale and achieve their most ambitious goals. As the VP of Product Marketing, you will play a pivotal role in creating and shaping a new market category that redefines how MSPs leverage technology. This is a unique opportunity to drive the go-to-market strategy, lead positioning efforts, and build a compelling narrative around ConnectWise’s innovative platform as we expand our leadership in the MSP space. You will work cross-functionally to ensure consistent messaging, build demand, and make a significant impact in a rapidly growing market.
Essential Duties and Responsibilities:
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Positioning & Messaging: Own and drive the product positioning strategy, ensuring clear, consistent messaging that resonates with our target market and internal teams, grounded in customer insights.
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Go-to-Market Leadership: Define and set go-to-market priorities with product and sales, aligning launch plans with business goals and supporting a product-led growth strategy.
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Product-Led Growth: Champion a product-led growth strategy, ensuring our product is at the center of customer acquisition and expansion efforts.
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Website & Digital Strategy: Ensure the website and digital presence clearly reflect product positioning and go-to-market priorities, serving as a key driver of demand.
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Customer Insights: Lead efforts to deeply understand customer needs and pain points, using insights to refine product positioning and go-to-market strategies.
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Product Launches: Develop and execute a simple, scalable product launch process that includes a robust communication strategy to engage both internal teams and the market.
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Pricing, Packaging, and Promotions: Develop and execute strategies for pricing, packaging, and promotions to maximize revenue growth and customer adoption.
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Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product management, and customer success, to align marketing initiatives with overall business objectives.
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Competitive Intelligence: Own competitive intelligence efforts, analyzing market trends and competitors to keep ConnectWise ahead of market changes, and develop win-loss analysis and competitive battle-cards.
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Data-Driven Marketing: Leverage data and analytics to track the effectiveness of product marketing campaigns, adjusting strategies to improve performance across key metrics.
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Team Leadership: Lead and mentor the product marketing team, fostering a culture of innovation and continuous learning.
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Marketectures: Translate complex technical and business processes into easy-to-understand marketectures that resonate with both technical and business audiences.
What you bring to the role:
- 12+ years of experience as a respected leader, including at the Director level, in building and executing product marketing launch plans
- Developing go-to-market product and platform strategies for growth-stage SaaS companies and/or MSP's (SaaS required, MSP good to have)
- A proven track record of prioritizing and delivering results within an entrepreneurial, fast-paced environment
- Demonstrated success in highly collaborative partnerships with other marketing and product management leaders
- Experience designing and executing multi-touch, integrated product launch plans
- Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable optimization strategies for new and existing initiatives
- Exceptional leadership skills to work across the organization and get things done
- Creativity to build innovative programs that engage the company's Partners and optimize product marketing budgets
- Strong understanding of product marketing metrics
- Experience managing a product marketing team across different geographies is required for this role
Working Conditions:
- Remote or Hybrid depending on Location
- 10-20% travel required
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.
