VP of Product Marketing

We are Dext - the world's leading accounting & bookkeeping automation software provider. Our products give businesses real-time visibility and control over spend, payments and expenses, and help accountants and bookkeepers reach new levels of efficiency when working with complex financial data workflows. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning, and emerging technologies to advance and improve the accounting process and data quality for all, making accounting more effortless.

Dext operates across Europe, North America and APAC, with a rapidly expanding SaaS product offering, including the introduction of payments.

We’re looking for a VP of Product Marketing to lead the strategic direction and execution of our product marketing efforts. This pivotal role will drive product positioning, go-to-market strategy, and customer engagement, directly contributing to revenue growth and product adoption. You'll be leading a talented team of product marketers to shape Dext’s market presence, collaborating across functions to launch and promote products that resonate with our target audience. Join us to make a tangible impact as we elevate our product marketing and drive business growth to new heights. 🚀

It's a great opportunity to make your mark and join our team in the UK to be part of one of the world's leading finance solution providers.

The role - what you will do

As VP of Product Marketing at Dext, you'll drive our product strategy, positioning, and market impact. Reporting to the CMO, you'll shape and execute marketing strategies to boost product adoption, revenue growth, and customer retention.

Leading a skilled product marketing team, you'll develop compelling messaging, drive go-to-market plans, and work closely across teams to ensure seamless alignment with product, sales, and marketing. Your role will be essential in conducting market research, analyzing trends, and using insights to keep Dext products customer-focused and market-leading.

Key responsibilities:

• Strategic Product Marketing - Lead strategies that increase adoption, growth, and market share.
• Team Leadership - Mentor a talented team to ensure alignment and excellence.
• Market Insights - Use research to shape messaging and keep Dext ahead of trends.
• Cross-Functional Alignment - Collaborate across teams to support unified initiatives.
• Go-to-Market Strategy - Plan and execute high-impact product launches.
• Content & Messaging - Craft impactful messaging and enablement materials that resonate with customers.
• Performance Tracking - Measure effectiveness and drive ongoing improvements.

Be a key player in defining Dext’s success by creating and leading product marketing that moves the needle!

Requirements

• A minimum of 10 years in product marketing, with at least 5 years in a leadership role
• Proven success in driving revenue and customer growth through effective product marketing
• Experience in B2B software or technology sectors
• Solid understanding of product lifecycle management and development processes
• Strong background in market research and competitive analysis
• Excellent presentation and public speaking abilities
• Ideally experience in the accountancy software industry, or wider fintech

Benefits

What you’ll be part of - our values, culture, and behaviours

We are a fast-paced, ambitious FinTech organisation backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start-up. Our values guide everything we do

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional – We strive for excellence in everything we do.
• Be Together – We succeed as a team, and individual success is inseparable from team success.🌟

Our behaviours practically express our values, shaping how we live and work at Dext. They guide our actions, influencing how we communicate, collaborate, and support one another. These behaviours are: Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!

What we will give you - the perks:

• Competitive salary;
• Flexible working arrangements; 
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday;
• Employer-paid private medical insurance and health cash plan (Medicash);
• Cycle to work scheme;
• Access to LinkedIn Learning and learning hours (three hours every two-week that you can block in your calendar to focus on learning and development);
• Payroll giving;
• Mental health support through Help@Hand.
• More info about our benefits and more