VP of Marketing

The Role 

We are looking for an experienced VP of Marketing who will bring a combination of ambitious and creative thinking as they join our Revenue Leadership Team. Reporting directly to the Chief Revenue Officer, the VP of Marketing will own all aspects of the Marketing function globally, leading our brand strategy, driving growth through strategic initiatives, and overseeing all aspects of marketing, including growth marketing, brand development, and Public Relations. We have bold growth plans through 2024 and beyond; your leadership will be instrumental in boosting our trajectory, expanding our footprint and reinforcing our presence as a global powerhouse.

What will you be doing?

Your mission will be to develop & scale a world-class Marketing function that will drive demand for TravelPerk’s products and services, establishing us as THE leading business travel solution for SMBs in Europe & the US. 

• Strategy: Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all channels. Lead all aspects of the marketing strategy, including brand, growth, customer, and marketing operations. 
• Team leadership: Lead and mentor the marketing team (currently ~25 members across Social, PR, Brand, Paid, SEO, Content, CRM, & Marketing Ops) to be high-performing, reliable experts known for their impact. Create an efficient organizational structure where all team members can thrive.
• Brand building: Build a world-class B2B brand. Provide a strategic vision for TravelPerk’s brand and ensure robust, integrated, and successful delivery.
• Develop a compelling product narrative and value proposition of TravelPerk offerings. Grow awareness and establish TravelPerk as the business travel solution of choice for SMBs in Europe & North America. Ensure consistency of communication across all channels and touchpoints.
• Drive thought leadership initiatives and establish TravelPerk as a trusted B2B SaaS travel industry leader.

• Lead generation: Create a unified go-to-market motion between Sales & Marketing. Build a scalable demand generation engine. Design customer and prospect personas and journeys to drive demand generation that can take TravelPerk to €1bn+ in Revenue. 
• Define and implement innovative marketing campaigns and initiatives to engage target audiences and generate leads, ensuring the measures are in place and utilised to drive strategic change and decision-making. 
• MarTech: Build and optimise the marketing tech stack. Leverage multi-touch attribution, lead scoring, web analytics, multivariate testing, marketing automation, etc.
• Collaboration: Collaborate closely with cross-functional teams, especially Product, Creative Design and Sales,  to align marketing efforts with business objectives and revenue targets.
• Analysis: Oversee the analysis of market trends, competitor activities, and customer insights to inform strategic decision-making and optimise marketing performance.
• Measurement: Develop metrics, monitor and report on key performance metrics, ROI, and KPIs to track the effectiveness of marketing efforts and drive continuous improvement.

What will you need to succeed?

• Proven track record of success in senior marketing roles, preferably within the B2B SaaS industry
• Experience in successfully leading senior managers and orgs of 30+ people
• Demonstrated experience in developing and executing comprehensive marketing strategies that drive growth and achieve business objectives. Demonstrable experience in demand generation, pipeline generation, website conversion optimisation, brand marketing & positioning, creating content marketing machines and attribution models
• Excellent analytical skills, using data to drive growth and success of the Marketing function, GTM function, and overall business
• Strong leadership skills with the ability to inspire and motivate a team to deliver exceptional results; Proven ability to recruit, develop, and retain high-performing and geo-distributed marketing teams in high-growth companies 
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Strategic thinker with a data-driven approach to decision-making and a strong focus on results. Ability to deliver analyses autonomously as they relate to marketing performance and business results. 
• Creative thinker with a passion for innovation and a deep understanding of marketing trends and best practices.

Our benefits

• 💰 Competitive compensation, including equity in the company;
• 🌴 Generous vacation days so you can rest and recharge;
• 💊 Health perks such as private healthcare or gym allowance, depending on location;
• 🧩 "Flexible compensation plan" to help you diversify and increase the net salary;
• 🥳 Unforgettable TravelPerk events, including travel to one of our hubs;
• 💙 A mental health support tool for your well-being;
• 📒 Exponential growth opportunities;
• 🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice.
• 🌎 "Work from anywhere" in the world allowance of 20 working days per year.
• 📚 IRL English or Spanish Lessons are held in the Barcelona office.

How we work

Our Vision is for a world where TravelPerk serves as the platform for human connection in-real-life (IRL). We take an IRL - first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our London or Barcelona hub. We fundamentally believe in the value of meeting in-real-life to improve connectivity, productivity, and creativity and ultimately make us a great place to work.

For certain positions, we can help with relocation from anywhere in the world. Please let us know in your applications, and we will assess whether this is possible.

English is the official language at the office. Please submit your resume in English if you choose to apply.

TravelPerk is a global company with a diverse customer base—and we want to ensure the people behind our product reflect that. We’re an equal opportunity employer, meaning you’re welcome at TravelPerk regardless of your appearance, where you’re from, or anything else that makes you.