Vice President of Marketing, Auto Retail

The Team

The Auto Retail team’s goal is to create the world’s best car buying and financing experience with cutting-edge dealership retail software and a lending experience powered by AI. To do this, our team is focused on growing our business by developing new opportunities with top automotive OEMs and dealership groups. We're an analytical, outgoing team and are now ready to scale and grow Upstart Auto Retail to the next level with a leading product and great people.

The Role 

As the Vice President of Marketing for Upstart Auto Retail, you will be responsible for helping drive the growth of our auto retail software platform to dealerships across the US. 

In partnership with our executive management, sales and customer success teams, you will lead a significant part of Upstart's go-to-market strategy. You must have strong leadership and communication skills with the ability to understand our buyers and customers deeply to create differentiated product positioning and effective demand generation campaigns that accelerate growth with our sales team.

This is a great opportunity for candidates who want to work in a fast-paced environment, make a big impact and win as a team to scale a growing business. We’ve been ranked independently as the fastest growing company in our category, and with your help, we’ll become the largest in short order.

Position Location - This role is available in the following locations: San Mateo, Columbus, and Remote US

Time Zone Requirements - This team operates on the East/West Coast time zones.

Travel Requirements - This team has regular on-site collaboration sessions. These occur 5 days per Month/Quarter at one of our office locations. If you need to travel to make these meetups, Upstart will cover all travel related expenses.

How you’ll make an impact:

• Own, develop and evolve Upstart Auto Retail’s marketing strategy, plan and unique value proposition
• Create and execute integrated account-based marketing campaigns with offline and online demand generation programs to deliver qualified leads and opportunities for our sales team
• Build out thought leadership content to create industry awareness and drive top-of-the-funnel demand
• Build, lead and coach a high-performing marketing team
• Manage and optimize marketing budget and expenditures
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

What we’re looking for: 

Minimum Qualifications: 

• B2B marketing leader: 12+ years of experience in enterprise & mid-market B2B SaaS companies with a strong emphasis on marketing to line of business decision makers
• Track record of success: Success and hands-on experience with growing and scaling the business through direct B2B marketing efforts
• Teamwork: Passion for and experience with partnering with Sales, Sales Development, and Product Management teams to improve sales and marketing effectiveness
• Strong Communications: Exceptional verbal and writing skills to clearly articulate ideas, develop creative positioning and build effective campaign messaging  

Preferred Qualifications:

• Product marketing experience with strong positioning skillset: Deep experience in developing differentiated value propositions and messaging 
• Account-based marketing: Demand generation experience with a strong focus on account-based marketing (ABM) to reach, educate, nurture and drive action with our target accounts and buyer personas
• Industry experience: Vertical SaaS marketing experience; marketing to automotive industry and/or dealerships is a plus
• Event & field marketing: Management and execution of our industry conference presence as a key lead and sales driver
• Analytical thinking: The ability to think strategically and analytically to break down problems and find creative solutions
• Culture Fit: Hands-on, strong GSD work-ethic with a proactive bias for action

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within this range: $204,000-$300,000. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k). Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

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