Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Relay is entering an exciting chapter of growth! We’re looking for an experienced VP of Growth who will be responsible for driving our growth strategy and execution across all customer acquisition, retention, and expansion channels. This role will report directly to our CEO and will lead a growth marketing and product team focused on scaling the business through innovative growth initiatives, user acquisition, experimentation, and marketing optimization. The VP of Growth will play a pivotal role in shaping the future of our product, ensuring we build long-term, sustainable growth.
What You'll Be Doing
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Growth Strategy Development: Design, implement, and continuously refine a comprehensive growth strategy, balancing short-term goals with long-term sustainability.
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Data-Driven Decision Making: Utilize analytics and growth experiments to identify growth opportunities, measure success, and iteratively improve on key metrics, including user acquisition, CAC, and more.
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Cross-Functional Collaboration: Work closely with the Product, Engineering, Marketing, and Sales teams to ensure alignment between growth initiatives and product offerings.
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Leadership & Team Building: Lead, inspire, and mentor a high-performing growth marketing and product team, fostering a culture of experimentation.
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Testing New Channels: Test and Identify new channels, tools, and strategies to scale our growth.
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Budget & Resource Management: Oversee the growth budget and resources, ensuring efficient allocation to high-impact initiatives.
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Growth Forecasting & Reporting: Track and report on key growth metrics and KPIs to executive leadership, making data-backed recommendations for optimization and scaling.
Who You Are
- You have 10+ years in growth marketing with at least 5 years in a leadership role with a focus on PLG, preferably with some of that in a fintech or SMB SaaS environment
- You have demonstrated success in scaling a company’s user base and revenue, with hands-on experience in digital marketing, customer acquisition, and lifecycle marketing
- You have experience scaling a PLG motion using both online and offline channels
- You have strong analytical skills with a deep understanding of metrics, A/B testing, customer behavior analysis, and data-driven decision-making
- You love experimentation and know how to inspire a team around it
- You have strong leadership skills with experience managing and growing cross-functional growth teams
- You can think creatively, take risks, and thrive in a fast-paced, rapidly changing environment
- You have excellent verbal and written communication skills, with the ability to influence and engage senior leadership and external partners
- You have a great growth story that you love to geek out on
Bonus Points
- You've worked in a company with a consumption/usage-based model
- You've worked in a growing fintech scale-up
Our Commitment to You
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Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
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Comprehensive health benefits: enjoy full health benefits from day one.
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Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
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Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
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Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
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Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
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Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
The Interview Process:
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Stage 1: A 30-minute Google Meets video call with a member of the Talent team
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Stage 2: A 1-hour Google Meets video call with our CEO
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Stage 3: A 1-hour white-boarding session with our CEO and VP of Marketing
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Stage 4: Two 1-hour discussions with members of our leadership team
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Stage 5: A take-home case study followed by a presentation to our leadership team and the chance to meet some members of the team you'd work closest with
What’s Important to Us:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.
