Spud is looking for a VP, Marketing! This is a fixed term position of 12 months, with the opportunity to extend or become permanent. This is a hybrid position, requiring 1-2 days per week in person at our Burnaby office.
Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. As a Certified B Corporation since 2013, we are committed to socially responsible business practices. We also operate our retail markets Be Fresh, Organic Acres, and Blush Lane.
Duties & Responsibilities:
- Define, implement, and continuously improve a marketing strategy that engages our customers through the funnel online and across our retail locations.
- Partner with and advise both leadership and owners on marketing initiatives, brand strategy, and customer attraction, retention, and engagement as it relates to marketing strategy, using data-backed decisions to pivot as necessary.
- In conjunction with Merchandising, engage with existing customers to improve our online and retail basket value.
- In conjunction with Finance, help relaunch our Membership program, moving away from “Amazon Prime-style” membership to a value-added model to help drive lifetime value (LTV) and retention in-store and online, and driving participation to 60% of the user base.
- In conjunction with Product Management, significantly improve our online customer retention in the early stages of customer lifecycle development.
- Work with agency partners, and media vendors to help attract and retain new customers both online and in store, improving our New Customer Order.
- Coach, mentor, and manage the team through OKRs that have been implemented and strive for continuous improvement, pivots where needed.
- Work closely with Product and Technology to deploy effective tooling that can be used to engage across the above objectives, including goal seek/setting, OKRs and continuous improvement.
- Be able to implement new brand positioning across all efforts and channels, as well as guide all departments to align to new positioning.
- Monitor and help elucidate industry trends, and help the Senior Management Team set core priorities as we advance together.
- Ability to iterate quickly. Failure is a key part of learning, and fast iterations are key to scaling demand generation for both the Online and Retail channels.
- Prepare and review monthly, quarterly, and yearly budgets, and allocate resources appropriately to reflect all of the above.
- Additional duties and projects as assigned, such as Retail support for growth.
