ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
The VP, Innovation will spearhead the strategy, development and execution of our innovation strategy; driving new product development, enhancing existing products, and identifying market trends to ensure that OLIPOP remains at the forefront of the soda industry. This role will be crucial in shaping the future direction of our product offerings and ensuring alignment with market demands and consumer preferences.
RESPONSIBILITIES
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Strategic Planning: Develop and implement a comprehensive innovation strategy aligned with the company’s vision and goals. Identify key market trends and opportunities for product development and differentiation.
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Product Development: Bring to life the strategy and processed of product development from start to finish, from ideation and concept testing to formulation and commercialization. Oversee the creation of product prototypes, conduct consumer testing, and manage the launch of new products.
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Cross-Functional Collaboration: Collaborate closely with Marketing, R&D, Production, and Sales teams to ensure seamless integration of innovation initiatives. Foster a culture of collaboration and innovation across departments.
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Market Research: Conduct in-depth market research and competitive analysis to inform innovation strategies. Utilize consumer insights and feedback to guide product development and refine existing products.
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Trend Analysis: Monitor industry trends, emerging technologies, and competitive activities. Identify opportunities for incorporating new technologies and practices into the company’s product offerings through long-term planning and strategy building.
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Budget Management: Develop and manage the innovation budget, ensuring efficient allocation of resources to high-impact projects. Monitor expenditures and provide regular financial reports.
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Team Leadership: Build and lead a high-performing innovation team. Provide mentorship, set objectives, and drive performance to achieve strategic goals. Promote a culture of creativity and continuous improvement.
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Stakeholder Engagement: Collaborate with senior leadership and executive leadership across innovation strategies and project updates to inform on future programs. Build relationships with external partners, suppliers, and industry experts to enhance innovation efforts.
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Compliance and Quality: Ensure all new products and processes comply with industry regulations, quality standards, and company policies. Address any issues related to product safety, quality, or regulatory compliance.
QUALIFICATIONS
- Proven experience (12+ years) in strategic innovation, with a track record of developing and executing successful marketing strategies.
- Strong leadership skills with experience in managing and developing high-performing teams.
- In-depth knowledge of marketing principles, brand management, digital marketing, and market analysis.
- Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Depth of experience in CPG and the retail environment with proven success in collaborating with sales to expand distribution, product portfolio and relationships with key customers.
- Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
REPORTS TO
CMO
COMPENSATION:
$220,000-$230,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
