VP, Influencer

Golin Dallas is looking for a VP, Influencer to join our Digital team. You’ll work with a rock star team of digital strategists, creatives, creators, and analysts to identify real-time opportunities, oversee influencer strategy + execution and create and execute marketing campaigns for the client. Your role will include identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results. 

What You’ll Do:

• Work in close collaboration with account leads and digital team members to deliver best-in-class social media and influencer strategy and work
• Build strategic social influencer strategies and cross-functional campaigns to align with clients goals and objectives
• Foster and maintain productive and influential client relationships and provide strong counsel to clients on digital best practices
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Experience executing brand-level influencer marketing strategies and ability to communicate them with complete digital fluency
• Serve as expert in fully integrated public relations and digital / social programs
• Cultivate a culture of support, growth and partnership among team
• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
• Take a leadership and highly visible role in business growth and targeting efforts
• Manage financials, including budgets and billing, projections and staffing
• Leadership experience as a people manager, collaborator, and advocate, a voice for the team and your direct reports

What You Have:

• Bachelor’s degree in marketing, communications or related field with 10-12 years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Experience managing and leading an account team and working with large fully integrated teams
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• Confidence when presenting no matter the size of the group or situation
• A solutions-oriented mindset

About Golin 

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. 

Recently named 2024 PRWeek’s Agency of the Year, we tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.   

Please note: Preferred location is Dallas, and we are open to considering qualified remote candidates in other locations.

Salary range: $120,000 - $219,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

#LI-KW1

#LI-CP1