VP, Growth Marketing
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 70 million monthly active users (MAU) as of August 2024, across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
About The Team
At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!
About the Job
The VP of Growth Marketing drives business outcomes by achieving success across our growth marketing funnel, with a focus on performance marketing, media, eCommerce/web, and Lifecycle Marketing. This leader partners deeply with our product teams and Business Unit GMs to meet and surpass business metrics, with a primary focus on revenue and its critical drivers. This leader partners deeply with other marketing discipline teams as well as critical cross-functional teams to achieve shared objectives. Their performance is directly connected to the company’s top and bottom lines and this will be an exciting, high visibility role within the organization.
What You’ll Do
- Deeply understand the connection of various marketing channels/levers to our key business metrics. Enact strategies and tactics to generate greater returns from our investments in them.
- Lead a team of performance-oriented channel specialists (paid media, affiliate, CRM, search & app store, etc.). Ensure cohesion and orchestration across channels and surfaces.
- Own our eCommerce engine. Lead a multi-faceted DTC marketing and merchandising team to optimize our eCommerce revenues and other core metrics.
- Partner with brand and creative leadership to ensure strong connectivity of our messaging, creative excellence, and adherence to brand guidelines and ambition. We do not pursue a “short term wins at all cost” strategy.
- Partner with business group leaders to ensure growth marketing activities reflect their broader vision and priorities.
- Play a critical leadership role in marketing forecasting and budget management. Serve as a right-hand person to the CMO and CRO on all things surrounding growth marketing budget, forecast/plans and performance.
- Set a compelling vision for our next chapter of lifecycle marketing, rooted in programmatic, personalized and AI-driven approaches.
- Partner with Marketing and Revenue Analytics leadership to create a best-in-class framework for performance reporting and the surfacing of actionable insight. Create and lead forums for sharing these insights with leadership and other vested constituents.
What We’re Looking For
- 15+ years of successful experience in performance and growth marketing, with 5+ years of experience in the app marketing space.
- 5+ years overseeing Lifecycle/CRM marketing teams/functions.
- Deep knowledge of digital performance/growth marketing strategies and tactics.
- Consumer subscription experience strongly preferred. Freemium model experience is highly beneficial.
- DTC ecommerce marketing experience strongly preferred. It is also beneficial to have channel marketing experience (retail and partnerships).
- Deep understanding of marketing insights & analytics methodologies and tools, from attribution to econometric modeling and beyond.
- Exceptional x-functional collaborator including experience collaborating with C-level partners.
- Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities.
- While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
- Must understand the value of long-term brand building as a complement to more short-term oriented marketing methods, goals and techniques.
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year
- Winter and Summer week-long synchronized company shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 platinum membership for your preferred circle
- Free Tile products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
