Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.
Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.
The Role
The VP of Commercial Strategy will be the accountable go-to-market leader for Cedar’s product portfolio. This role will support, nurture, and scale Cedar's commercial growth efforts by driving engagement with prospective clients, managing a team of go-to-market leads, developing strategy for new products and post-sale commercial support for new product launch and value measurement.
The VP of Commercial Strategy will work on launching new financial products and scaling Cedar’s payments strategy. Cedar’s financial product suite is a new area of innovation for Cedar and will require building partnerships with financial institutions and establishing new lines of revenue for Cedar.
Our ideal candidate is a self motivated individual who is seeking to build off of existing go-to-market experience and a track record of successfully bringing new products from 0 to 1. Client-facing experience to drive the adoption of Cedar’s new product and workflows, in addition to consulting, technology, fintech and healthcare experience are preferred. This is a phenomenal opportunity to work on highly-visible strategic initiatives and to be at the forefront of Cedar’s commercial strategy. This role is remote-friendly.
Responsibilities
- Strategic sales support
- Manage phases of the lead generation and sales cycle: lead development, build value proposition and buy-in, secure meetings, lead presentations and demos, and drive deals to close.
- Communicate Cedar products value proposition & business model to prospective clients.
- Participate in and lead pitch meetings to engage prospective clients.
- Coordinate sales funnel and complex deal management across multiple new product lines.
- Go-to-market
- Support full go-to-market life cycle and strategy for new products from alpha to GA.
- Conduct market research to inform product development and product partnership opportunities.
- Work in a highly cross-functional environment across Product, Implementation, Value Engineering, and Commercial Strategy teams
- Post-sale commercial support for Alpha and Beta product implementations
- Serve as Commercial Sponsor responsible for key exec level stakeholder management during implementation
- Escalation path for commercial and partnership risks
- Partner with Product and Data Science to measure and report on ROI.
- Translate ROI into a compelling value story and share ROI and value prop with client for buy-in.
- Develop client case studies and feedback loop to leverage client insights and inform value prop in pitch materials.
- Work with Product teams to set implementation timeline and sequencing of new product launches, including stabilization and measurement plan
- Enabling product partnerships operations
- Work with Product Partners/Enabling vendors to communicate client expectations, and manage relationships with vendor pre and post-sale
- Ongoing operational management of Product Partners/ Vendors to support live and implementing clients
- Team management
- Lead the go-to-market team, including staffing, performance management, and talent development, etc.
- Coach and mentor direct reports and encourage continual professional development
- Lead a high-performing team to deliver on all strategic and operational priorities.
Required Skills & Experience
- 5-7+ years of work experience
- Go-to-market experience and a track record of successfully bringing new products from 0 to 1
- Client-facing experience and credibility with client counterparts
- Prior experience in client services or sales a plus (e.g., management consulting, investment banking)
- Prior experience managing high-performing teams
- Fintech and/or healthtech experience ideal
- Excellent communication and listening skills, clear storytelling ability, and the ability to persuade and influence others
- Able to work collaboratively in a highly cross-functional environment
- Ability to manage and track multiple projects at once
- Creative and resilient problem-solver; able to proactively anticipate and mitigate risks
- An analytical attitude, extremely strong attention to detail, and passion for problem solving
- Excited about Cedar’s mission of improving the healthcare financial experience
- Demonstrates a self-starter mentality and ability to thrive in an entrepreneurial environment
- Proficient in PowerPoint, GSuite, Salesforce, and Figma a plus
Compensation Range and Benefits
- Salary Range: $191,300 - $250,000
- This role offers bonus
- This role is also equity eligible
- This role offers a competitive benefits and wellness package
*Subject to location, experience, and education
#LI-REMOTE
What do we offer to the ideal candidate?
- A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
- Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
- For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of PTO per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
- 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- Diversity initiatives that encourage Cedarians to bring their whole selves to work, including the Cedarian Advisory Group (a cross-functional cohort focused on increasing internal inclusiveness at Cedar) and three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
- Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
- Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
- Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally
About us
Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we’ve raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar’s valuation to $3.2 billion.
As of December 2023, Cedar is engaging with 25 million patients on an annualized basis, and is on target to process $2.6 billion in patient payments annually. Cedar’s ambition is to serve 50-60 million Americans by 2025, about half of the U.S. population that makes medical payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.
