Vice President, Product (Advertising)

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role: 

As the VP of Product, you will lead the vision, strategy, and execution for Demandbase’s advertising solutions, including the innovative Ads platform and upcoming multi-channel products. This high-impact role requires a seasoned leader who can elevate product excellence, foster cross-functional collaboration, and ensure our offerings remain ahead of industry trends. You’ll manage and mentor a talented product team, work closely with customers to uncover their evolving needs, and champion Demandbase's advertising solutions both internally and externally.

The base compensation range for this position, not including the company bonus, is: $280,000 - $320,000.

What you'll be doing:

• Strategic Vision and Roadmap Development:
• Spearheading the formulation of a compelling vision for Demandbase's Advertising offerings..
• Collaborating closely with Engineering, UX, and various stakeholders to define and bring to market groundbreaking products that set industry standards.
• Cross-Functional Leadership:
• Functioning as the cross-functional General Manager responsible for steering Demandbase's market-leading product portfolio for advertisers.
• Leading and nurturing a team of exceptional product managers, fostering their growth and empowering them to deliver excellence.
• Willing to do dive into the details to help and understand
• Process Optimization:
• Upholding the highest quality standards across product management teams by implementing and refining exceptional processes.
• Evangelism:
• Championing Demandbase products externally through effective engagement with analysts and strategic partners, and internally to our field and engineering organizations.
• Customer-Centric Discovery:
• Investing significant time in customer engagement, conducting thorough discovery sessions to gain deep insights into their evolving needs.
• Translating customer feedback into actionable strategies, ensuring our products remain aligned with and ahead of market demands.
• Being an expert in competitive dynamics, and a clear vision for how we should navigate the market and position our offerings

What we're looking for:

• 10+ years of product management experience. Product marketing experience desirable.
• 5+ years of people leadership experience.
• Strong interpersonal and communication skills. Must be able to explain technical concepts to an executive audience, and translate business objectives to a technical audience.
• Experience in leading products for B2B advertisers.
• Proven track record of solving ambiguous and complex data problems at scale, strong quantitative modeling skills inclusive of machine learning.
• Degree in a technical or business discipline preferred.

Additional Qualities Required for Success: 

• Communication – Clear, concise communicator. Inspiring.
• Advertising Persona - Strong experience in leading products for the B2B Marketer
• Product Sense - Understanding of the product planning process, able to influence product strategies and roadmaps, strong collaboration skills.
• Leadership – A player-coach who can roll up sleeves, solve problems shoulder-to-shoulder, and facilitate team’s success. Able to attract and develop top talent. Strong leadership and management skills.
• Product Processes - Relevant experience in mature product organizations with best-in-class processes - will help us up our game
• Aligned to our Values – Team player (We Win Together). Customer focused (We Make Our Customers Successful). Honest and authentic (We Are Real). Dependable, gets stuff done (We Do What We Say We Will Do). Thoughtful and innovative (We Innovate With Intention). A dynamic forward thinking leader who will bring intensity and commitment to the business.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.