ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In A Nutshell:
Our VP leaders drive strategic planning and buying across a large / various lines of business across our social and digital teams identifying tactical game plans and setting strategies. These individuals act as a strategic partner to our clients providing assessment of the client's current social and digital proficiencies and areas for improvement. Our VP’s are responsible for ensuring the Honey Empire Values are followed and provides their teams with stability, direction, and growth.
This position is expected to work out of our Culver City office three times a week.
What You’d Do:
- Direct the media strategy for a range of brands, tailoring approaches to each brand’s structure, building stakeholder relationships, and driving innovative ideas
- Finalize and present strategic objectives for major initiatives and lead high-stakes negotiations to secure key packages and business growth.
- Lead efforts in P&L growth and operational management, strategically shaping team direction and outcomes to enhance account stability and foster ongoing portfolio growth across Vayner.
- Oversee and approve all client-facing work, leveraging delegation to support team growth and seamless project delivery, and foster a creative environment that encourages intelligent risk-taking and innovation.
- Structure and solve the complex, multi-dimensional challenges that come with maintaining a healthy agency team and account
- Shape media strategies that fulfill client KPIs and encourage industry evolution; evaluate and prioritize media trends, set team priorities, contribute expertise to industry events and publications, and drive a results-focused approach anchored in business objectives.
- Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
- Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio
What You’ve Got:
- A minimum 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- A proven track record of large-scale media buying proficiency across several platforms such as Paid Social, Programmatic, Connected TV, etc.
- Fluency with analytics, attribution and measurement systems.
- Experience leading and managing growing teams
- Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas
- A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
- You live for today’s digital & mobile consumer and are passionate about developing brand-specific strategies and constantly seek out innovative partners/platforms to identify new opportunities.
- Ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
- Experience guideing client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
- Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
