As the Vice President of Revenue & Performance Marketing, you will build and drive the marketing growth engine for ActiveCampaign. In this role you will help drive our full-funnel performance investment strategy in direct partnership with the CMO, and key GTM partners.
You have extensive experience in developing innovative cross-channel GTM programs in a multiple GTM strategy environment inclusive of self-serve (free or trial), sales led, and partner GTM channels. You can simultaneously drive investment strategy, execution, and continuous optimization with a growth mindset. You are an expert in effectively developing strong and influential relationships with GTM partners - understanding the importance of working hand in hand with our revenue partners to drive alignment, and business performance. You are an effective storyteller with the ability to clearly communicate marketing performance, roadmaps, trade-offs and prioritizations. You understand the importance of working in direct partnership with product marketing, brand leaders, and revenue teams to continuously optimize the customer experience through compelling, timely, resonant, and differentiated creative. You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.
What your day could consist of:
- Managing and leading a high-performing team that you have designed and built
- Working with your brand, product marketing, and revenue peers to not only develop effective GTM strategies, but drive continuous testing and optimization of program investments
- Planning, building, executing, and optimizing prioritized growth programs with our revenue and product partners, effectively helping to meet and exceed business objectives
- Driving a continuous partnership with cross-functional GTM leaders to drive efficient and effective business performance
- Reporting out on marketing performance on a weekly, monthly, quarterly, and annual basis
- Working closely with the CMO and other marketing executives to develop and continuously refine our program/working dollars investment strategies
- Developing integrated and creative campaigns and programs across paid and owned channels
- Helping drive an optimal customer experience throughout all customer touch points, ultimately improving conversion, performance, and brand affinity
- Acting as a culture leader within and outside of marketing, showcasing the ActiveCampaign values in action
What is needed:
- 12+ Years in Marketing and/or related field with 8+ years in people leadership
- SaaS Experience
- MarTech or adjacent industry experience Have led larger and diverse marketing sub-teams, inclusive of paid, owned, and partner marketing teams
- Ability to balance a data-informed approach with the art side of the marketing craft throughout the investment and optimization strategies
- A data storyteller - one that not only understands marketing investment performance - but most importantly the impact to both short-term and long-term business objectives
- Expert knowledge of owned and paid channel strategies, and the integration of those throughout the entire customer life-cycle - from awareness to retention
- Superb communications skills across all mediums, and all levels of the organization
- Can skillfully and succinctly communicate marketing strategies, ROI, performance, and trade-offs to all levels of the organization
- Ability to successfully plan, build, execute, and optimize programs with our revenue and product partners, effectively helping to drive the entire ActiveCampaign GTM engine to success
- Drive a mentality of continuous optimization, growth, and performance throughout the marketing team
- Experience in both SMB and Enterprise B2B is preferred
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
