Vice President of Marketing, Chief Marketing Officer
We are currently looking for a Vice President of Marketing, Chief Marketing Officer for a great opportunity in Port St. Lucie, FL. This position is 100% onsite in Port St. Lucie, FL and will consider candidates willing to relocate to Port St. Lucie, FL.
We are seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including Direct to Consumer (DTC) channels such as the owned website, Amazon, marketplaces, and organic social media for the company. In this role, you will be responsible for creating channel expansion and optimization strategy, building out efforts to deploy budget to meet acquisition goals, and refining attribution modeling. You will inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You will be encouraged to test, learn, take risks and bring customer acquisition and retention marketing to the next level while also growing the revenue significantly. You must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow.
Vice President of Marketing, Chief Marketing Officer Responsibilities:
- Hire individuals, coach, develop, and mentor an existing team.
- Accountable and responsible for managing Key Performance Indicators (KPIs) including but not limited to: Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
- Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits and loyalty for unique customer segments.
- Maintain and evolve a testing framework to expand our volume & pace of learning across the business.
- Work with a team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights.
- Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.).
Vice President of Marketing, Chief Marketing Officer Qualifications:
- 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an eCommerce digital first brand in a fast growth environment and at scale.
- Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required).
- Have successfully tested into and launched at scale both upper funnel and lower funnel channels.
- Should have both direct response and branded campaign experience and have driven meaningful results in both.
- Experience with Google Analytics and other relevant web analytics tools.
- A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns.
- Agency and team management experience.
- Experience and passionate opinions about attribution model fit (Marketing Mix Modeling (MMM), Multi-Channel Attribution (MCA), etc.).
- Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget.
- Experience efficiently managing at least $1.5 million/month in performance-focused paid media budget.
- Excited to work with a small interdisciplinary team in a fast-paced environment.
- Effective multi-tasker; you’re comfortable wearing many hats.
- Strong analytical approach to customer and revenue growth.
- You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations.
- You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time.
- You love to think in the big picture and strategize, but you can also roll up your sleeves and execute any project at hand.
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