Vice President of Content & Distribution

JOB TITLE: Vice President of Content & Distribution

CLUB: Seattle Sounders FC & Seattle Reign FC

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer (CMO)

TYPE: Full Time

FLSA: Salary, Exempt

ROLE: People Manager

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

POSITION SUMMARY

The Vice President of Content & Distribution is a key strategic leader responsible for overseeing and integrating all aspects of content creation and production for Seattle Sounders FC and Seattle Reign FC. This role is instrumental in developing a world-class content ecosystem that drives fan engagement, enhances the game-day experience, strengthens brand loyalty, and contributes to business growth.

Reporting to the Chief Marketing Officer, the VP of Content & Distribution will lead cross-functional teams across video, digital platforms, game presentation, and broadcast production. This individual will champion creativity, innovation, and collaboration while ensuring all content initiatives are deeply rooted in data-driven strategies and aligned with organizational objectives.

In this role, you will shape the future of how fans experience our brand—both locally and globally—while managing a high-performing team and collaborating across departments to deliver exceptional results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Strategy & Innovation:

• Define and execute a comprehensive, forward-looking content strategy that aligns with organizational goals, emphasizing storytelling, innovation, and audience growth and engagement across all platforms.
• Identify and implement emerging technologies, trends, and platforms (e.g., AI, AR/VR, fan-generated content) to elevate content innovation and drive fan growth.
• Develop and oversee localized content strategies tailored to each social and digital vertical, and global market, ensuring cultural relevance while maintaining consistent brand messaging and values across all audiences.
• Ensure content resonates across all distribution channels—digital, social, broadcast, and live events—while adapting messaging for global audiences.

Data-Driven Decision Making:

• Leverage advanced analytics, fan insights, and predictive modeling to guide content creation and ensure measurable outcomes in fan engagement, revenue, and brand reach.
• Establish and track KPIs to evaluate content performance, providing regular reports and actionable insights to stakeholders.

Leadership & Talent Development:

• Build and lead a high-performing, collaborative team responsible for video production, game-day content, broadcast production, and digital media strategies.
• Foster a culture of continuous learning and creative risk-taking, ensuring the team remains innovative, adaptable, and aligned with organizational values.
• Design structured development plans for staff growth, creating clear pathways for leadership and skill-building opportunities within the department.

Cross-Functional Collaboration:

• Work cross-departmentally to ensure content is fully integrated with broader business objectives and enhances partner/sponsor value.
• Develop scalable workflows and production frameworks to maximize team efficiency while maintaining creative excellence.

Game Presentation Excellence

• Oversee game-day and live-event content production to ensure a seamless and elevated fan experience, both in-stadium and digitally.
• Partner with Fan Engagement, Partnership Marketing and Operations teams to deliver immersive, innovative, and brand-enhancing presentations that capture the passion and energy of the game.

Emerging Technologies

• Evaluate, implement, and manage AI-driven tools to optimize workflows, automate content personalization, and enhance audience engagement.
• Stay at the forefront of industry advancements, integrating cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and interactive fan experiences into content strategies.

Budget & Resource Management

• Oversee the department's budget, ensuring resources are allocated effectively to deliver high-impact, cost-efficient content initiatives.
• Manage vendor relationships and external production partners to maintain high standards and meet deadlines.

QUALIFICATIONS 

• Professional Experience and Leadership: 10+ years of leadership experience in content production and strategy, with a proven track record of cultivating talent, fostering teamwork, and creating a positive, inclusive work environment.
• Industry Alignment: Expertise in digital platforms, live event production, television and film development and programming, video production, and broadcast operations, with a focus on fan engagement and revenue generation.
• Cross-Functional Leadership: Strong cross-functional leadership skills with the ability to collaborate effectively across departments and with external stakeholders.
• DEI Commitment: Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, with a track record of promoting these values in all interactions.
• Exceptional Communication Skills: Strong storyteller with exceptional written and verbal communication abilities, including experience in public speaking, presenting, and building trusted relationships.
• Technology-Driven Approach: Experience implementing AI-driven technologies and leveraging data analytics to optimize content performance.
• Adaptability and Agility: Agile leader, adept at responding to evolving business needs while maintaining brand integrity.
• Innovative and Collaborative: Creative thinker who contributes bold ideas and effectively engages in cross-departmental efforts.
• Building Community: Passionate about building community and uniting through global sport.

WORK ENVIRONMENT  

• This role requires regular on-site presence at our Headquarters & Training Facility in Renton, WA, as part of a hybrid work arrangement. Frequent attendance at Sounders FC and Reign FC matches is also expected.
• Employee must reside within Washington state upon date of hire.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must be able to facilitate own local travel.
• Must be eligible to work in the US without sponsorship.
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $150,000 - $200,000 and eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.