ON24 is on a mission to transform the way marketers’ market, powering the live, always-on and personalized experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinars and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes -- including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources -- marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.
Role Overview
This mission-critical role at ON24 is responsible for shaping and executing strategies that elevate the ON24 brand, expand market awareness, and strengthen its position as an industry leader.
The ideal candidate will be a strategic thinker with a creative mindset and strong leadership abilities. They will spearhead the evolution of ON24's narrative in a dynamic marketplace, leading a high-impact team to deliver measurable results. This is an exceptional opportunity to drive meaningful change and make a significant impact on ON24’s growth and reputation.
Bringing together creativity, data-driven insights, and strategic vision, the VP of Marketing will ensure cohesive and compelling messaging across target audiences and verticals. We are seeking a proven leader with a track record of crafting narratives that demonstrate value, tangible benefits, and innovation in B2B environments.
Responsibilities
- Strategic Vision & Leadership: Develop and execute a robust brand strategy that aligns with ON24’s vision and business objectives.
- Positioning & Messaging: Refine brand positioning and enhance go-to-market messaging for key verticals and use cases, ensuring consistency across external channels and internal teams.
- Thought Leadership: Partner with the executive team to develop visionary insights on the future of data, AI, and engagement, positioning ON24 as an industry thought leader.
- Market Insights: Stay ahead of industry trends and the competitive landscape to ensure ON24’s marketing strategies remain innovative and effective in highlighting market differentiation.
- Brand Identity & Visual Design: Refine and maintain ON24’s brand identity, ensuring visual design across all marketing materials, digital platforms, and events reflects the company’s leadership and innovation.
- Strategic Communications: Oversee communications strategies across PR, AR, IR, and internal channels to ensure consistent, compelling messaging across all touchpoints.
- Event Strategy: Lead the planning and execution of key events, ensuring impactful ON24 representation aligned with business goals. Develop compelling executive keynotes and actively participate in evangelizing ON24 at events.
- Team Leadership: Manage and mentor a high-performing global marketing team, fostering a culture of collaboration, innovation, and excellence. Build the team’s capacity to scale and deliver in a high-growth environment.
Qualifications
- Proven Marketing Expertise: 10+ years of experience in marketing leadership roles, preferably in technology sectors such as cloud or marketing solutions. Experience scaling marketing operations in organizations with revenue exceeding $250M is required.
- Strategic Vision: A proven track record of developing and implementing marketing strategies that drive growth and enhance market leadership.
- Exceptional Communication: Strong written and verbal communication skills with the ability to craft compelling narratives tailored to diverse audiences.
- Leadership Excellence: Demonstrated success in leading, growing, and inspiring high-performing and diverse marketing teams.
- Cross-functional Collaboration: Ability to manage complex projects and lead cross-functional teams in fast-paced, matrixed environments.
- Industry Knowledge: A deep understanding of technology, AI, and digital marketing trends, with a passion for driving innovation.
- Creative Orientation: A creative thinker capable of bringing innovative ideas to fruition.
- Adaptability: Proven ability to thrive under pressure, adapt to changing priorities, and succeed in competitive environments.
Perks & Benefits
- Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
- Unlimited PTO policy and wellness days to log off and recharge
- 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
- Employee Stock Purchase Plan
- 401K Plan with employer match
- Reimbursements covering home office expenses, cell phone use, and classes for professional and personal development
- Fitness and wellness perks including discounted memberships with 24 Hour Fitness
The base pay range for this position is $200,000-250,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
EEOC:
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
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