Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman’s continued evolution as the leading communications consultancy will require paramount focus on product development (technology and services) that leverages data and AI to transform its own and its client’s businesses. To achieve this vision, Edelman is building a critical new AI driven division that consists of four primary departments. Each department has a specific role and responsibility in the development, delivery and deployment of AI and data solutions across Edelman and the communications industry.
The Vice President of Product Marketing will play a pivotal role in our Go-To-Market (GTM) team. They will be the driving force behind our offering story, devising a strategy to enhance brand recognition, and facilitating customer adoption. This role will oversee our marketing initiatives, ensuring our internal and external customers are well-informed about our advisory, SaaS, and enablement offerings.
Responsibilities:
- Define strategy and approach for product marketing
- Develop messaging plan and execution approach
- Develop and design brand assets and collateral
- Support internal and external marketing engagements
- Lead spokesperson strategy and execution
- Support global enablement
- Work hand in hand with strategic partners
- Support and manage key external events, roadshows, and online engagements
- Develop and lead successful product launches and ongoing marketing campaigns
Basic Qualifications:
- 8+years of product marketing experience
- Bachelors degree in a related field or equivalent experience
Preferred Qualifications:
- Proficient in storytelling through written, verbal, and visual means
- Proven track record of creating customer segment-oriented campaigns to drive new customer acquisition, enhance engagement, and improve retention
- Advanced quantitative and deductive skills, with the ability to analyze data and make data-guided decisions
- Success leading and managing executive communication strategies
- Ability to work across integrated teams
- Excellent project management skills
- Ability to quickly grasp technical topics
- Demonstrated ability to collaborate effectively across multiple teams
Why join us?
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Impactful Work: Play a key role in transforming the workflows of the leading PR/communications firm globally.
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Collaborative Environment: Work with a diverse and talented team, driving innovation across multiple disciplines.
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Professional Growth: Opportunities for continuous learning and development in the rapidly evolving field of AI.
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Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
