Vice President, Consumer

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – which stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Vice President  to join our growing team and work on a major CPG/personal care company!

You’ll oversee the success of all client programming, manage complex projects, and lead and inspire team members.

M Booth is made up of brand storytellers, and is where creativity thrives. We pride ourselves on challenging and delighting our clients and ourselves every day. You are someone who loves to keep learning and will bring energy, passion, and an insatiable intellectual curiosity to the position. 

Location: NYC/Hybrid (Located in the NYC HUB with Be IRL 2 Days/Week) or tri-state area

What You’ll Do:

• Be client relationship lead, and serve as a trusted voice and advisor
• Lead planning, ideation and execution of integrated campaigns (including PR strategies, talent and influencer partnerships, brand partnerships, and more)
• Drive media relations programs, from strategic oversight to helping the team to brainstorm new angles and conducting press outreach 
• Craft media materials (media strategies, press releases, pitches, etc.) 
• Lead client calls and internal meetings, serving as a strategic, dynamic, and trusted partner to the client
• Responsible for team deliverables and all client communication (emails, Slacks, etc.) 
• Directly manage 2-3 employees that could range from AC-AD; coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
• Work with account and speciality teams (e.g., creative, measurement/analytics, etc.) to delegate tasks 
• Create, review, and track program budgets
• Skilled at written and verbal communications
• Be a problem solver for the team
• Maintain strong media connections or be willing to build new ones as needed
• From time to time as needed, help participate in new business activities
• Be a voracious consumer of media and culture with the ability to bring fresh thinking to client work

What You’ll Bring

• Bachelor’s Degree
• 8 - 10+ years of experience working in-house or at an agency 
• Experience managing a team of direct reports and/or mentoring junior talent
• Media expertise and campaign development experience
• Media savviness including corporate storytelling and consumer trends and culture 
• Experience in managing & working with third party vendors, partners & networks
• Experience working on an integrated agency team (IAT)
• A solution-oriented and collaborative approach to all work, alongside an entrepreneurial and self- starter mindset 
• Excellent client relationship management with the ability to proactively anticipate client needs 

What We’ll Bring?

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• Salary: $131,000 - $165,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.