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At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re seeking a dynamic Vice President, who has a resilient nature, passion for building brands and driving business impact. Overall ability to run a fast-paced business and partner with a team of integrated marketers to lead and grow remit through smart attention grabbing work and elevated client relations. This is a hybrid position working from our New York City office.
This role is to oversee our Dove Women's account within the Unilever portfolio here in the U.S., but working closely with global teams as well. We’re looking for someone with beauty experience and who has a strong understanding of what drives coverage and how to tell compelling stories about products and brands in the beauty space. These are fast-paced accounts that execute a lot of integrated work tapping into planning, creative, data + insights, influencer, digital/social, etc. all with a keen eye on earned. This leader will oversee the client relationships, IAT workstreams, integrated EDL team, internal account team and finance – ensuring exceptional client work that pushes culture forward and solves our client’s business problems.
Core components of this role include:
- Experience in an inter-agency team (IAT) environment – creative, digital, paid media, in-store etc. – and being able to lead and adapt creative solutions to fit those channels in collaboration with team and agency partners
- Understanding the value of earned programming and how “PR” has evolved and translates in today's’ complex media environment.
- Building relationships and providing daily strategic counsel with clients across all brands. Our clients are communications AND marketing leads, so a general understanding of the full marketing ecosystem inclusive of paid, social, retail, influencer and PR is a must
- Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action
- Experience generating both quick-turn creative solutions as well as longer term programming, demonstrating agility and flexibility in your approach
- Demonstrating a deep knowledge, passion and track record in Earned Media strategy, counsel, and activation
- Proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example
- Experience managing and working with partners, maximizing events and collaborations, as well as providing ongoing strategic client counsel
- Showing financial acumen and the ability to lead a profitable business
- Demonstrating behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
Basic Qualifications:
- At least eight years of relevant experience in Communications Marketing and/or related fields
- A bachelor’s degree or equivalent work experience
Preferred Qualifications:
- Relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing
- Experience working with beauty or personal care clients strongly preferred
- Agency experience working in collaboration with an IAT to lead the development and execution of integrated programs strongly preferred
- Strong understanding of how to communicate with teams and work from both client and agency sides
- Track record of leading profitable programs that have advanced client business goals
- Superb people manager and have experience successfully managing resources and budgets as well as helping win new business
- Entrepreneurial and professional with the confidence necessary to manage a team
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Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.