Assembly Media is looking for a hungry, highly motivated and collaborative Vice President with a passion for B2B storytelling to join our fast-growing team. In this role you’ll be managing a smart and dynamic team to develop and execute industry-leading campaigns, driving excellence and rigor across everything we do.
You’ll be working with senior stakeholders at one of the world’s biggest, most innovative and valuable companies, so you’ll need to be confident providing strategic counsel and driving direction. This direction will be underpinned by a deep understanding of the B2B tech landscape – from top vendors and market trends to key buyer personas and the enterprise customer journey.
You’ll have experience developing plans that take complex enterprise technologies and translate them into meaningful stories for professionals and business leaders. These campaigns will be underpinned with an entrepreneurial attitude, insight-led approach, creative thinking, and the ability to persuade senior stakeholders of a good idea. Plus, you’ll be confident building and managing the budgets required to execute the campaigns too.
You’ll have bags of experience in B2B media strategy and know who’s who across the board, but you’re also someone who isn’t afraid to reach your audience in new or experimental ways. Perhaps you’ve previously led content or account-based marketing campaigns, successfully ran online/offline influencer programs or produced digital content such as a podcast series. We want to know you’ve got a growth mindset, that you’re willing to learn and test new things on the job, and that you’re going to constantly innovate the work we do for our clients.
Most importantly of all, you’ll be a fair, collaborative and hardworking leader who isn’t afraid to roll up their sleeves and be a team player. You won’t just hand off a plan to the team to execute and you’ll be more than happy to pick up the phone to a journalist or update a last-minute media bio. You’ll also be committed to coaching and developing your team (some of the industry’s best talent), ensuring deadlines are met across multiple campaigns and stakeholders, and proactively making connections across Assembly to further the work we do for clients.
The Vice President is an integral part of the Assembly B2B team, serving as a direct contact for clients and managing the delivery of integrated assignments and always on thought leadership. Working closely with staff at all levels, the Vice President must be a relationship builder, mentor, and coach, and must exhibit strong working knowledge of comms and marketing strategies and tactics.
Specific responsibilities include:
- Contribute to the creation of integrated PR, marketing, and communications plans that meet B2B client objectives and are reflective of current marketplace challenges and opportunities
- Help plan and coordinate programming that drives demand by integrating traditional earned media with paid, social, and owned media efforts as well as sales outreach/lead generation
- Serve as primary day-to-day contact for clients, managing multiple projects from conception to completion, anticipating challenges, and ensuring deadline and budget adherence
- Build relationships with clients and colleagues at all levels
- Consistently produce high-quality internal and external communications content
- Adapt seamlessly to evolving client requests
- Autonomously and effectively drive and manage projects across workstreams, accounts, and business units
- Manage end-to-end account financials, from scope alignment and planning to forecasting and identifying growth opportunities
- Manage integrated teams aligned with clients’ needs and scopes of work, defining roles and responsibilities as well as managing performance expectations
- Supervise junior staff by motivating, coaching, and consistently providing feedback
- Aid in new business processes including idea contribution, research, and proposal preparation
- Commit to continuous learning; set and pursue stretch goals aligned with team and business objectives
- Champion quality in how we deliver insights, results, and counsel to clients
Basic Qualifications:
- at least 8+ years of relevant experience in B2B marketing or a related field including digital marketing, lead generation, media buying, advertising, or research
- Bachelor’s degree in a related field or equivalent work experience
Preferred Qualifications:
-
Deep B2B technology experience. When it comes to enterprise tech, you’ll know the vendors, the trends, the media and the audience inside out
-
Strategic thinking. A smart thinker who doesn’t just take briefs at face value but interrogates, asks the right questions and can devise solid strategies that inspire great creativity
-
Entrepreneurship. You’ll be someone who’s constantly spotting new trends and finding innovative ways to reach your audience. You take an insight-led approach to everything you do
-
Excellent writer and communicator. Someone who is brilliant both at developing copy and articulating themselves in front of senior stakeholders
-
A media pro. You’ll have extensive experience in developing and executing B2B media strategies and have connections across national, business, tech and trade press
-
Creative flair. Someone who pushes themselves to be as creative as possible and takes an active role in encouraging colleagues to think outside the box
-
Team lead. You’ll have proven and experience nurturing and coaching a team, and have examples of how this has in turn improved the work you’ve been able to deliver
#LI-KW1
Assembly is an integrated agency providing purpose-built communications to Microsoft – bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft’s mission to empower every person and organization on the planet to achieve more.
We advocate for ideas based on real audience insights and sound strategic opportunities and bring them to life with creative executions that earn attention. We are the team behind some of Microsoft’s most exciting work across Surface, Xbox, M365, and Windows to name a few. We are the lead agency for the Microsoft brand across social; the global PR agency of record for Xbox; and the influencer agency of record for Xbox, Surface, M365 and Windows. Assembly is also a strategic partner for executive communications across Microsoft Store and several executives across the company.
Our results are a direct reflection of our culture and people – we believe that bringing together diverse perspectives enhance creativity and innovation, and we embrace and celebrate differences both in our organization and through our work. We’ve partnered with Microsoft for 27 years, across 17 countries around the world. Come be a part of our collective story as we partner with Microsoft to enable each other to achieve more.
Assembly Media was founded in 2014 under DJE Holdings to exclusively service Microsoft. In 2019 our parent agency, Edelman, was recognized by AdAge as one of the top 10 creative companies in the U.S. and recognized as a 2019 Best Place to Work.
Assembly is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
