VP, Analytics and Intell.
Description
You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for existing and new Healthcare clients.
Weber Shandwick seeks an experienced VP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our Healthcare clients.
This position will sit on New York’s Analytics team but will work hand-in-hand with client experience leaders across the global network. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated Healthcare marketing and corporate communications audiences.
The position will directly report to the Head of Analytics for the East region and will support teams across all North American practice areas and lead Weber Shandwick’s most complex Healthcare analytics work.
Responsibilities
Lead Quantitative Healthcare Analytics team
- Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams
- Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work
Engage Client Experience Leads
- Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices
- Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients
- Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick
Contribute to the development of new analytics tools and techniques/methodology
- Engage as an active participant in product development work with data science, data engineering and product management organization
- Be the voice-of-the-customer as company seeks to break new analytic ground
Requirements
Minimum Requirements
- 10-12 years of related professional experience within an agency, consulting or corporate setting
- Talent development experience and skill in building, leading, coaching, and motivating analyst teams
- Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
- Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix
Preferred Requirements
- Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data
- Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore
- Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint
- Hands-on experience in managing data and data mining
- Ability to develop frameworks for steering complex insight/analytics projects
New York Salary range: $135,000 - $170,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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