Vertical Marketing Senior Specialist

As a Vertical Marketing Senior Specialist, you will help support the strategic and execution needs of assigned vertical markets, driving targeted marketing programs that enhance Experian's presence and influence. You will have a blend of strategy and hands-on execution to develop and implement multi-channel marketing campaigns. Reporting to the Senior Manager of Specialty Adjacent Markets, you'll collaborate with team members across sales, product, product marketing and the broader integrated marketing teams to increase growth and implement go-to-market plans.

Responsibilities

Strategic Planning and Program Calendar Management: Contribute to the development of marketing strategies for your assigned markets, aligning with our goals. Partner with sales, product, and teams to gather insights to help create a cohesive marketing program calendar that support both sales enablement and customer engagement. Support the annual Vertical Market Opportunity Analysis (VMOA) for assigned markets.

Market Research and Analysis: Conduct regular market research and competitor analysis to stay informed on industry trends, customer needs and competitive positioning, using insights to inform marketing campaigns and refine strategy.

Content & Asset Development: Collaborate with product, product marketing, sales, and greater marketing functions, including content, design, web, and demand gen teams to create relevant marketing assets (e.g., white papers, case studies, blogs, email campaigns, social content) that engage target audiences within each vertical.

Event Marketing: Build marketing and promotional plans for industry events, webinars and conferences relevant to assigned vertical markets to create pre-event buzz, follow up after the event, and ensure messaging and value align with the Experian brand.

Performance Monitoring & Reporting: Assess your respective campaign metrics, evaluate effectiveness and pinpoint optimization opportunities. Support the Vertical Marketing team by organizing regular performance reporting, quarterly business reviews (QBRs), and additional reporting needs.

• Experience in B2B marketing (3-5 years), with experience focusing on a specific industry vertical (e.g., financial services, public sector, and energy).
• Understanding of multi-channel marketing campaigns and content development.
• Experience with digital marketing, social media, email marketing and basic design tools.
• Excellent project management skills.
• Bachelor's degree in marketing, business, or communications; or equivalent practical experience.

Perks:

• 401K with a 4% company match with immediate vesting.
• Comprehensive health, dental, and vision plans.
• 5 sick days each calendar year.
• 12 paid company holidays and 2 paid volunteer days.
• Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more.

Our uniqueness is that we celebrate yours. Experian's culture and people are main differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

All your information will be kept confidential according to EEO guidelines.

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