MARKETING PERFORMANCE ANALYST (USER ACQUISITION)
Job Overview:
We are seeking a detail-oriented and analytical Marketing Performance Analyst to join our marketing team. The ideal candidate will play a crucial role in optimizing our marketing strategies by analyzing data, identifying trends, and providing actionable insights to enhance campaign performance for our games.
Responsibilities:
Assist in the implementation of user acquisition campaigns across various digital channels.
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of user acquisition campaigns.
Collaborate with cross-functional teams to gather data and insights for campaign planning and optimization.
Generate reports on campaign performance and provide insights for continuous improvement.
Conduct A/B testing and provide recommendations based on data-driven insights.
Conduct market research to identify trends, competitors, and opportunities for user acquisition.
Stay updated on industry trends and best practices in user acquisition and digital marketing.
Qualifications:
Bachelor's degree in Marketing, Business, Engineer, Information Technology or a related field.
Knowledge of basic marketing principles and concepts.
Proficient in English at an advanced level - Ability to articulate ideas clearly and concisely.
1 year of experience with management of online advertising campaigns.
Strong analytical and quantitative skills with the ability to interpret complex data sets.
Familiarity with data visualization tools and techniques.
Detail-oriented with the ability to manage multiple tasks simultaneously.
Proficient in Microsoft Office suite, especially Excel, or Google Sheets.
Preferred Skills:
Previous work with mobile game advertising.
Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc.
Personal Attributes:
Proactive and self-motivated.
Ability to adapt to a fast-paced and dynamic work environment.
Ability to work collaboratively in a team environment.
Eagerness to learn and adapt to new challenges.
Strong problem-solving skills.
Enthusiastic about the digital marketing landscape.
Proactive mindset with the ability to work independently and collaboratively within a team.
Strong communication and interpersonal skills.
What We Offer:
In addition to a vibrant and enjoyable work atmosphere, we provide competitive compensation aligned with industry standards, flexible benefits, health and dental insurance, profit sharing, opportunities for career development, and direct engagement with professionals from major advertising companies, including Google Ads, TikTok Ads, Applovin Ads, and many others in the global market. Although the position is primarily remote, our São Paulo office serves as a hub for those seeking a dedicated workspace. Here, you can focus, unwind, and take advantage of amenities such as a stocked fridge with a variety of food and beverages. Also, for a bit of fun, why not play some friendly ping-pong? Join us in shaping the future of our amazing team!
