We want someone who can influence and inspire confidence at a senior level in PA and comfortably sell ideas to journalists. They will have strong relationships across the US business media and good networking skills to develop new relationships among target media. The candidate must be able to critically review and edit content, restructure and produce clear, compelling narrative. They must possess excellent writing skills and have a track record of delivering tangible media results across national, trade and broadcast media as well as with podcasts.
Due to the busy and highly demanding nature of the role, the right candidate will be a high-energy PR manager who can work to deadlines, multi-task and prioritise their workload. Being a self-starter is vital and they must have the tenacity, drive and initiative to manage PA’s variety of internal and external stakeholders. We require a candidate with the ability to understand the role of media relations within the wider communications mix to drive results.
The role includes but is not limited to:
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market knowledge: identify and understand the US media landscape, its requirements and PA’s ability to exploit these. Identify key target journalists and maintain relationships
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PR campaigns – direction and execution: work with sector and service marketing teams and consultants to design, deliver and evaluate a programme of creative, responsive, and news driven PR campaigns
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a digitally driven PR approach: be across the digital media, new podcasts, evolving online targets and the social space
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content review and editing: critically review and edit media content. As well as journalist pitches and press releases this will include thought leadership campaign ideas and assets - assessing newsworthiness of survey ideas and questionnaires as well as reviewing report write ups
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write compelling content: write compelling pitches, media submissions and press releases which reflect the news agenda and PA’s brand. Distilling complex messages into compelling media content
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social media: constantly updating their approach to social to reflect the changing nature of media engagement, engaging with journalists on social media and promoting PA via X and LinkedIn
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planning, strategy and budget: support the Global Head of PR to develop a PR plan, strategy and budget for the US. This will reflect the global PR plan and be tailored to the region’s needs and opportunities.
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press office: manage the US press office, monitor and report media coverage, manage suppliers and be the point person for US sensitive issues.
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Corporate PR: support the Global Head of PR with corporate PR issues.
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leveraging coverage in the market: working with marketing teams and consultants to leverage media coverage to support business development, primarily through social media but also through other PA owned channels
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lead global PR team campaigns: run global PR campaigns as well as execute the regional strands of campaigns run by another member of the global PR team.
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PR agency management: ensure PA gets value for money from its PR agency relationships. Assist with the appointment and formal review process for this
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PA brand: promote and develop the PA brand through PR opportunities.
- Degree level or equivalent
- Preference for recognized/accredited PR/ communications qualification or similar
We’re looking for you to demonstrate
- Strong writing skills and an ability to take a complex issue and tailor it for multiple audiences
- Strong pitching skills, with the tenacity to pitch stories to ambitious targets
- Strong communications skills, with the ability to manage projects with competing deadlines
- Ability to develop strong relationships with both journalists and colleagues and maintain a strong network
- Leadership of substantial projects with cross-functional and multi-geography teams
- A willingness to learn and to continuously develop your professional skills.
Benefits package at PA
- Group medical insurance
- Health Savings Account with company match
- Teladoc and informed Nurse line resources
- Long term care plan
- Group dental insurance
- Vision plan
- 401(k) Savings Plan with company profit sharing contribution
- Commuter and Parking tax-savings benefit
- 15 days paid vacation days with the opportunity to buy five additional days
- 10 paid Holidays plus 10 paid sick days
- Company and Voluntary income protection benefits
- Gym and health incentive reimbursement
- Pet and legal insurance Plans
- Employee Assistance Plan
- Annual performance-based bonus
We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.
We welcome international applications, but we are unable to offer sponsorship for work permits, so you will need to have the full right to live and work in the US. Unfortunately, your application will be automatically rejected if you do not have these rights.
In compliance with New York State Equal Pay Transparency Act, PA is required to provide a reasonable salary range for this role. This salary range is specific to the State of New York and is commensurate with experience, market data, applicant skills, internal equity and/or degrees/certifications. New York Salary Range: Low: $ 120,000 - High: $146,000
