Reporting of the role
This role reports to (Team leader’s position).
3 best things about the job:
- You will be working in a unique "integrated" agency with digital, media, and creative specialists all under one roof.
- Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.
- Enjoy a fun environment that combines the best of being entrepreneurial while at the same time being part of the largest marketing services group in the region.
Measures of success –
In three months:
- Develop a good understanding of the client’s business and establish a great working relationship with key client contacts.
- Demonstrate effective collaboration with various divisions and teams across markets.
- Craft overall advertising media objectives from business plans, conducting competitive analysis, analyzing marketing data, and gaining key insights.
In six months:
- Establish strong team and client relationships, receiving great feedback from co-workers and key client contacts.
- Become the first point of contact for day-to-day dealings and a trusted advisor to the client by justifying recommendations effectively, showcasing strong timeline management, and delivering agreed outcomes.
- Work on campaign briefs with minimal supervision, providing strategic recommendations with insightful channel tactics.
In 12 months:
- Build up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and inspiring clients to expand into the digital space, considering avenues such as content, social media marketing, programmatic digital, mobile, search, etc.
- Ensure implementation of campaigns that drive revenue growth.
- Deliver successful campaigns with strong business results worthy of awards submissions.
Responsibilities of the role:
- Develop and build relationships with clients, being a trusted advisor on account requirements.
- Take responsibility for overall campaign strategy, planning, implementation, and post-campaign reviews for your set of brands.
- Set viable objectives and KPIs and recommend/develop measurement methodology for all briefs.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Work with the team on competitive reporting and analysis.
- Propose and implement new planning approaches, ideas, and product offerings.
- Support contractual discussions with key media vendors and trading commitments for the client.
- Keep a close ear to the ground on new opportunities to present to clients.
- Help guide and advise the wider team on best practices, innovation, and work processes.
- Champion the growth and development of Agency services beyond media planning and buying.
- Collaborate with internal specialist resources and group resources effectively.
- Manage and develop your direct reports.
What you will need:
- At least 8 years of experience in the media/marketing industry.
- Experience in working with multiple stakeholders, such as suppliers, advertising/marketing agencies, media owners, and internal specialist resources.
- Competence in media planning and buying across all platforms, with a good understanding and working knowledge of digital media.
- Demonstrated depth of understanding of the industry, business, brands, and consumers in client conversations.
- Strong communication and presentation skills.
- Fluent in English. Fluency in Mandarin and written Traditional Chinese would be advantageous.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
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