Trainer on Media for Social Change

About the Project

• Search is implementing a four-year project aimed at strengthening the meaningful participation of women and youth in advancing inclusive peace and security in the Levant and Yemen. The project focuses on three key objectives:
• Consolidating the influence of women’s rights organizations (WROs) and youth-focused/youth-led organizations (YFOs/YLOs) in municipal and national peace and reconciliation processes.
• Motivating sub-national and national institutions to adopt inclusive policies and standards that facilitate youth and women’s participation in peace and security.
• Promoting shifts in social norms to ensure women and youth’s meaningful inclusion in peace and security processes, fostering stronger alliances with men and boys.

Scope of Work

• Under the Women, Youth, Peace and Security program, Search aims to identify and train 30 youth champions in Media for Social Change to create digital products promoting inclusive social norms around women and youth engagement in peace and security processes. The selection process focuses on commitment to gender inclusivity, digital/social media experience, and diversity. The trained youth will develop youth-led digital content—including satire, memes, theater, and documentaries—aimed at transforming gender norms.


These products will be shared through online and offline campaigns on platforms like Instagram, TikTok, and YouTube to engage wider audiences and drive change.

Goals and Objectives of the Consultancy

• The primary objective of this consultancy is to equip Youth Champions with knowledge and skills in media for social change, enabling them to develop digital media products that challenge harmful gender norms and promote inclusive social values. The training aims to:
• Promote Media for Social Change Awareness: Increase participants' understanding of the role of social media in peacebuilding, social cohesion and change.
• Enhance Digital Media Skills: Provide Youth Champions with the technical skills necessary for creating impactful media content, including storytelling, content creation, and digital campaign strategies.
• Empower Youth-Led Social Change: Encourage Youth Champions to use digital platforms as tools for social change, helping them design content that encourages dialogue, challenges stereotypes, and promotes positive role models.
• Promote Collaborative Digital Campaigns: Support the development of collaborative digital campaigns highlighting inclusive social norms and peaceful, cooperative conflict resolution.
• Build Sustainable Media Production Skills: Equip participants with long-term media production skills that they can continue to use beyond the project’s scope, creating a ripple effect of positive influence in their communities.
• Evaluate and Refine Content for Broader Impact: Regularly assess the content produced by Youth Champions, offering guidance to enhance reach and engagement, and ensure that messages align with the project’s goals of gender inclusivity and peacebuilding.

Trainer Expected Contributions

• Develop Training Materials - Create resources, presentations, and workshop content tailored to media for social change.
• Conduct Hybrid Training Sessions -  Facilitate three interactive, three-day training sessions (one for each group) in a hybrid format. Each session will accommodate 8-12 participants and engage in-person and remote attendees.
• Mentorship and Feedback: Provide regular feedback and guidance to Youth Champions post-training on their digital media projects, supporting the creation of high-quality, engaging, and impactful media products.
•  Reporting - Submit quarterly progress reports detailing training sessions, mentorship activities, challenges, and achievements to ensure alignment with project goals.

Deliverables

• Training modules and materials for Media for Social Change;
• Three comprehensive training sessions for Youth Champions, each conducted in a hybrid modality;
• Mentorship support plan for ongoing guidance of Youth Champions;
• Reports on training outcomes and Youth Champions’ progress.

Timeline

• This assignment is for ten months. Key milestones include:


• Month 1: Development of training materials and curriculum.
• Month 2: Conduct training sessions.
• Month 3-4: Support Youth in proposals for content development and creation.
• Month 5-9: Provide mentorship as Youth Champions implement digital campaigns.
• Month 10: Final report submission and recommendations.

Required Qualifications

• Experience in media for social change, digital peacebuilding, media training, and youth engagement.
• Knowledge of gender and social inclusion frameworks, specifically positive masculinities.
• Strong mentorship skills for youth, with an ability to guide creative media production.
• Cultural sensitivity and familiarity with the social context of the Levant.
• Proficiency in digital media production and campaign strategies.
• Proficiency in English and Arabic;
• Experience in training design, delivery, and facilitation;
• Experience in remote delivery of trainings and experience using various online platforms and tools;
• Experience in working with international organizations;
• Solid communication skills, cultural awareness, and sensitivity;
• Ability to work with people from various social and professional backgrounds and at all levels.


Preferable but not required:
• A degree in the topic proposed or closely related;
• Knowledgeable of local contexts.
• Knowledge on Women, Peace and Security; Youths, Peace and Security. 

To Apply

• To apply, interested consultants are requested to submit the following:
• A clear and brief description of the training methodology and tools and mock agendas that might be used;
• Cover letter and a detailed CV;
• A financial proposal including the consultants’ daily rate.