- Manage the creation and production of POS materials for institutional, promo and product exhibitions.
- Manage the implementation of new POS identification, projects for new stores, trade-brand guidelines execution aligned with brand strategy.
- Merchandising administration (production, distribution, etc.).
- Manage the development and implementation of trade and promotional campaigns for PLT tires including special dates calendar.
- Manage all type of institutional events (brands, dealers, sales, product launches, sponsorship, etc): planning, implementation and evaluation.
- Tool box manuals developments to guide events procedures and participation such as: Plant visits, pit stops and other special events.
- Responsible for managing all loyalty programs (PLT and TT) related to channel developments and sell out in South America.
- Budget administration. Manage the PLT and TT annual trade marketing budget. Control the expenses aligned with the financial area.
- Education: Graduate or postgraduate in administration, communication, engineering or marketing.
- Professional experience: More than 5 years experience in communication/marketing activities with a leadership role.
- Additional requirements:
- Experience in negotiation with suppliers and coordination of advertising agencies.
- Experience working with international and multifunctional teams.
- Great knowledge in communication and marketing campaigns.
- Advanced level of English.
- Desirable level of Portuguese.
Ready to drive with Continental? Take the first step and fill in the online application.
