Girl Effect Nigeria is looking to procure the services of a UI/UX Researcher who will serve as support and additional capacity in the Experience Design practice at Girl Effect over the six months. You will be designing and prototyping analogue and increasingly digital experiences with human-centered insights and needs at their core. You’ll be inspired by how technology can unlock new possibilities and choices for our audiences and imagine new uses for technology to address access, literacy, security, and other barriers.
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning and livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Girl Effect uses a branded media approach towards delivering behavioral change programmes.
We reach girls across the world, where they are - online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.
We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, Wazzii in Kenya - are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, Youtube, TikTok, Whatsapp), TV, radio, print and offline. Together, these brands reach 50m people in 20 countries in Africa and Asia.
Girl Effect reaches girls where they are via multiple media programs
Girl Effect operates multiple media programs, including TV shows, radio dramas, magazines, hotlines, digital and social media content. We also operate a suite of digital products, including chatbots, websites and content Apps. Our target audience, adolescent girls and young women worldwide, are now using digital products and social media like never before. Access is managed through a mix of lo-fi and hi-fi devices ranging from feature phones, smartphones, and tablets to laptops. To ensure that our programmes reach girls effectively and efficiently in this complicated maze of media consumption, we focus on reaching them where they
Girl Effect’s goal is to inspire over 10 million girls and young women in Nigeria to defy gender norms and take control of their futures. Girl Effect has been piloting different approaches to change in Nigeria for the last ten years.
In 2014, we developed a mobile platform that trains young women to become technology-enabled girl ambassadors to conduct peer-to-peer research in some of the hardest-to-reach communities in Borno, Adamawa, Yobe, and Kano states. In 2014, we launched a zero-rated online mobile platform—available on the web and social media—called Springster. Providing entertaining content written by girls, for girls, Springster gave users access to an a-z of everything they needed to know to thrive — in English and Hausa. We learned we can use digital channels to engage girls at scale in Nigeria and that there’s a real thirst for honest, authentic content related to topics that girls are too scared to talk to their friends and family about.
In 2021, we partnered with Meta to use Instagram and Facebook to deliver social behaviour change communication campaigns designed to tackle myths around Covid and the Covid vaccine, working with influencers like Taaooma and Kate Henshaw to break through the clutter to reach more than 9m people.
Our aim over the next few years is to launch a youth brand in Nigeria, creating sustainable impact at scale and build scalable and long-lasting impact for girls and their communities in Nigeria.
The objective is to support the design for new experiences by creating innovative solutions for a wide variety of product design challenges ensuring they align with the organization's behavior change goals and target audience needs. The designer will be expected to apply Human Centered Design thinking and approach not just within products, but also across the wider product ecosystem at Girl Effect and the complicated user journeys from product to product as well.
This consultant will conduct design sprints, consolidate outputs of design sessions, and support the running of feature prioritization sessions. They will also conduct prototyping activities collaboratively with a cohort of young people and other stakeholders across products such as chatbots, mobile applications, and brand websites, among others related to upcoming and existing products.
In this role, you should be an analytical and creative designer who can grasp user needs and solve problems. A strong portfolio of successful UX and other technical projects is essential. The engagement will start from Sept 2024 to February 2025.
Skills, expertise, and requirements:
Highly Desirable
Attitudes we are looking for:
The consultant must be based and have extensive experience in Nigeria. The Assignment is to be carried out in Nigeria.
The consultant will have a primary point of contact with Girl Effect, Nigeria’s Create Lead supported by the wider Create team - particularly the global Experience Design Lead. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the consultant before any payment is made.
Interested consultants are asked to submit the following to support their candidature (Max 10 pages):
In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
The criteria against which proposals will be evaluated are listed below:
Technical Evaluation
Financial Evaluation
Please submit proposals, as described above, to [email protected] by 4 October 2024. Please clearly mark your email with the subject 'Nigeria UI/UX Researcher.'
Girl Effect Nigeria is obliged by the Nigerian tax authorities to withhold taxes on service contract fees and ensure other taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions of Nigerian tax legislation when developing their proposals.
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
GE Nigeria reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GEEI shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address ([email protected]).
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage, and the successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
